Public Relations – Bücher, CDs, LPs und mehr, Seite 3

CSR und Kommunikation

Diese aktualisierte und überarbeitete 3. Auflage liefert einen fundierten, praxisbezogenen Überblick über die Kommunikationsinstrumente und -möglichkeiten sowie den Planungsprozess im Bereich CSR. Das Buc…

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Eric Eller, Benjamin Clemens Nuebel
Die Taube in der Hand

Was wäre, wenn Kunden bleiben wollen?Das neue Buch "Die Taube in der Hand" von Psychologie-Professor Eric Eller und Marken-Stratege Benjamin Nuebel räumt auf mit dem Mythos der Kundenbindung und…

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Yvonne Kraus
Bloggen für Einsteiger

Rheinwerk Computing

Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen …

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Joseph Giomboni
Thriving as a Communication or PR Major

Introduction: Don't Fail College Before You Earn Your Degree.- 2. Goals and the Truth About GPA.- 3. Thriving Through Campus Media.- 4. Invisible Labor: Securing References & Internships.- 5. Establis…

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Ruth Dowson, Bernadette Albert, Dan Lomax
Event Planning and Management

This textbook provides step-by-step guidance for planning, designing and delivering successful events.An indispensable resource for students studying events management, as well as early-stage practitioner…

lieferbar ab 31.3.2026.

Buch

Public Interest Communications

This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdi…

lieferbar ab 8.1.2026.

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Michael Hallsworth
The Hypocrisy Trap

How our desire to stamp out hypocrisy is backfiring---and how learning to target our criticisms better can improve our politics, business, and personal relationships.In our increasingly distrusting and po…

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Murray Carpenter
Sweet and Deadly

How Coca-Cola makes Americans sick---and makes sure we don't know it.If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coc…

lieferbar ab 24.2.2026.

Buch

Erika Darics, Veronika Koller, Bernard de Clerck
Language in Business, Language at Work

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way…

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Erika Darics, Veronika Koller, Bernard de Clerck
Language in Business, Language at Work

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way…

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Buch

Rachel Miller
Successful Change Communication

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate chan…

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Sharon O'Dea, Jonathan Phillips
Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

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Markus Fraundorfer
Pharmaceutical Knowledge Commons for the Most Neglected Populations in Global Health

In Pharmaceutical Knowledge Commons for the Most Neglected Populations in Global Health Fraundorfer presents an in-depth study of how the Drugs for Neglected Diseases initiative (DNDi) has reshaped the gl…

lieferbar ab 2.1.2026.

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Thibaud Deruelle
The Paradox of Communicable Diseases Governance in the EU

This book explores the evolution of the European Centre for Disease Prevention and Control (ECDC), focusing on how it grew from a limited role to a key player in communicable diseases governance, particul…

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The Us-India Nuclear Accord

The United States--India Civil Nuclear Agreement of 2008 marked a pivotal turning point in the relations between the two global powers, a partnership that has come to be recognized as one of the most cons…

lieferbar ab 7.4.2026.

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Lee Bebout
Rules for Reactionaries

A tongue-in-cheek analysis of the communication strategies used to obstruct social justice movementsIn our increasingly polarized society, violence and echo chambers drown out all possibility of civil dis…

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Michael Lopp
A Day in the Life of a Senior Leader

Everyone knows that senior leaders have extraordinary demands on their time. Their stamina, decisiveness, and high-wire balancing of resources, people, and priorities can seem superhuman. In this book, Mi…

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Saori N Katada, Kei Koga
Japan's Grand Strategy

As a liminal state with contrasting identities, Japan often struggles to define its consistent strategic objective due to its fluctuating power status and social role in international relations. In this v…

lieferbar ab 18.3.2026.

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