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Sophie Bishop
Influencer Creep

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection …

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Aktueller Preis: EUR 36,62

Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

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Aktueller Preis: EUR 24,92

Advanced Technologies in Business, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

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Aktueller Preis: EUR 204,83

Azhar Ul Haque Sario
Advanced YouTube Advertising

The rules of engagement have changed, and this is your 2026 playbook.This comprehensive guide dismantles the complex world of modern YouTube advertising. It begins with the convergence of digital video an…

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Aktueller Preis: EUR 30,86

Theresia Mennekes
Digital Transformation in Retail

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

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Aktueller Preis: EUR 109,51

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

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Aktueller Preis: EUR 49,78

Sarah Mosseri
Trust Fall

"A timely must-read on trust in the modern workplace. Trust Fall r eveals how trust weaves the social fabric of work organizations from restaurants to ride-hail platforms and marketing firms to techn…

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Aktueller Preis: EUR 32,96
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