Marketing Strategy – Bücher, CDs, DVDs und mehr, Seite 4

Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

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Buch

Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

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Buch

Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough , Richard Vincent and Richard Brooks is a pract…

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Buch

Madhura Dumbre
Fact-Checking in the Digital Age

Introduction.- Literature Review.- Theoretical Framework.- Hypothesis Framing.- Methodology.- Findings.- Hypothesis Testing.

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Buch

Unsere feindlichen Nachbarn

Eigentlich ist er gar kein schlechter Präsident, wenn man davon absieht, daß er ständig Bob Dylan zitiert, die wirtschaftliche Lage nicht ganz im Griff hat und die Wähler ihn am liebsten in ihren Geschich…

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DVD

Blood Orange

Freetown Sound

Der Fusion-Pop-Pionier ist zurück Blood Oranges neues Album »Freetown Sound« (2016) ist nur schwer einem bestimmten Genre zuzuordnen. Ein bisschen Jazz, ein bisschen Funk gepaart mit R’n’B und jeder Me…

Artikel am Lager

CD

Blood Orange

Freetown Sound

Der Fusion-Pop-Pionier ist zurück Blood Oranges neues Album »Freetown Sound« (2016) ist nur schwer einem bestimmten Genre zuzuordnen. Ein bisschen Jazz, ein bisschen Funk gepaart mit R’n’B und jeder Me…

lieferbar innerhalb von 3 Tagen

2 LPs

Ediz Edip Akçay
Marketing Technology

Marketing Technology is the textbook for understanding technology-driven marketing strategy in a digital-first world.How can marketers harness emerging technologies to design more engaging, data-led and e…

lieferbar ab 24.2.2026.

Buch

Critical Approaches to Transmedia Storytelling in K-Pop

This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a market…

lieferbar ab 8.1.2026.

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

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Buch

Political Marketing and Management in the 2024 UK Election

Introduction: Political Marketing and Management in the UK.- 2. Political marketing strategy in the UK 2024 election.- 3. The Conservative Brand Conundrum, 2019-2024.- 4. Developing the Labour Party and K…

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Buch

Lorri Mon, Christie Koontz
Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

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Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

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Buch

Religious Economies in Secular Context

This edited collection is one of the few sociological and anthropological studies of Halal markets. The chapters inquire into the legal and religious aspects of Halal markets in non-Muslim contexts or the…

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Buch

Fabio Tambosi
Branding To Win

THE WORLD'S MOST POWERFUL BRANDS DON'T JUST HAVE CUSTOMERS. THEY HAVE FANS. Fandom is the difference between a brand people buy from and a brand people believe in. Fans don't just consume, they advocate. …

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Buch

Sonny Bradley, Gene Edwards
The Cross in Your Path

You may have noticed that much of today's ministry comes neatly packaged along with a slick marketing strategy.The offer of health, wealth, and success in all you do is a pleasant detour from the actual m…

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Buch

Claire Kershaw
Apple of My Eye

Sometimes, you have to bet the farm...Eloise has a plan. She's finished college and she is moving back home to the perfect small town where she grew up - and she is going to save her family's apple farm.N…

lieferbar in mind. 4 Wochen

Buch

Data Analytics for Decision Making towards Business Excellence

This edited volume collates discussions on latest challenges, opportunities, trends and practices applicable to two major business sectors -- retail and financial services -- and chapters are segregated a…

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Buch