Kogan Page – alle Bücher, Seite 5

Patrick Forsyth
How to Write Reports and Proposals

Creating Success

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and pers…

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Richard Foster-Fletcher
The AI Gap

Turn enterprise AI into a source of strategic insight, not just productivity gains.The AI Gap by leading AI expert and keynote speaker Richard Foster-Fletcher shows business and technology leaders how to …

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Richard Foster-Fletcher
The AI Gap

Turn enterprise AI into a source of strategic insight, not just productivity gains.The AI Gap by leading AI expert and keynote speaker Richard Foster-Fletcher shows business and technology leaders how to …

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Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Charles Glover,
Ace Your SHRM Certification Exam

Preparing for the SHRM-CP(R) and SHRM-SCP(R) certification exams can be daunting-but it doesn't have to be, if you have the official SHRM study guide.This concise, accessible guide helps HR professionals …

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Charles Glover,
Preparing for the Shrm-Cp(r) Exam 2026/27

The only SHRM-authorized workbook for aspiring, new and early-career HR professionals who are studying for the SHRM-CP(R) exam, fully updated for 2026. Whether you are an aspiring or early-career HR profe…

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Charles Glover, Hanna Evans
Preparing for the Shrm-Cp(r) Exam 2027/28

Pass your SHRM-CP® certification exam with confidence using the only official SHRM study guide. Developed by the organization behind the certification itself, it features 70 brand-new practice questions t…

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Charles Glover,
Preparing for the Shrm-Scp(r) Exam 2026/27

This book is the official SHRM companion for HR leaders and experienced HR professionals in strategic roles who are studying for the SHRM-SCP(R) certification. The only guide Including 70 official practic…

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Julian Glover
Principles of Logistics

Studying logistics with little-to-no experience or coming from a different background can seem daunting but with Business Logistics students will gain foundational understanding of the constantly evolving…

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Julian Glover
Principles of Logistics

Studying logistics with little-to-no experience or coming from a different background can seem daunting but with Business Logistics students will gain foundational understanding of the constantly evolving…

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Sarah Goodall, Susan Emerick
The Employee Influencer

The Employee Influencer introduces a new model for organizations: one where employees act as trusted brand ambassadors, shaping perception, building relationships, and driving measurable business impact.O…

lieferbar ab 3.12.2026.

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Anne Gregory, Mandy Pearse
Planning and Managing Public Relations Campaigns

PR In Practice

Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carry…

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches. Market Research in Practice delivers an overview…

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Brooke Hansen
Sustainable Tourism and Hospitality Management

Sustainable Tourism and Hospitality Management is a practical textbook to understand how travel businesses engage and comply with sustainable business practices including how to measure, monitor and repor…

lieferbar innerhalb 2-3 Wochen

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Brooke Hansen
Sustainable Tourism and Hospitality Management

Sustainable Tourism and Hospitality Management is a practical textbook to understand how travel businesses engage and comply with sustainable business practices including how to measure, monitor and repor…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

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Gareth J Harvey
Applied Consumer Psychology

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge ac…

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Peter Hawkins
Leadership Team Coaching

Discover how to develop collaborative and effective leadership teams to create high-performing organizations with this practical guide.

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