Kogan Page – alle Bücher, Seite 4

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar ab 27.1.2026.

Buch

Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

lieferbar innerhalb 1-2 Wochen

Buch

Nicholas Kelly
The Ai-Driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights. The AI-driven Data Team by Nicholas Kellyis a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

Erscheint bald

Buch

Nicholas Kelly
The AI-driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights. The AI-driven Data Team by Nicholas Kellyis a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

Erscheint bald

Buch

Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

Buch

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

lieferbar ab 30.6.2026.

Buch

Kent Le
Luxury Marketing

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical…

lieferbar ab 24.2.2026.

Buch

Rebecca Lee
Talent Acquisition and Attraction Explained

This book will help entry-level HR professionals who want to deepen their understanding of talent acquisition and play a pivotal role in supporting effective talent strategies within their organisations. …

lieferbar innerhalb 2-3 Wochen

Buch

Rebecca Lee
Talent Acquisition and Attraction Explained

This book will help entry-level HR professionals who want to deepen their understanding of talent acquisition and play a pivotal role in supporting effective talent strategies within their organizations. …

lieferbar innerhalb 2-3 Wochen

Buch

Kinsey Li
People Analytics Explained

People Analytics Explained provides practical advice and a framework for early HR practitioners to excel in people analytics by leveraging their natural strengths and applying key technical concepts witho…

lieferbar innerhalb 2-3 Wochen

Buch

Kinsey Li
People Analytics Explained

People Analytics Explained provides practical advice and a framework for early HR practitioners to excel in people analytics by leveraging their natural strengths and applying key technical concepts witho…

lieferbar innerhalb 2-3 Wochen

Buch

Zita Lourdes, Foluso Adekanmbi, Kent Springdal, Dimitris Antoniadis
Leading Strategic Transformation

This postgraduate textbook explores how leaders can approach and navigate transformational change, considering both external and internal factors impacting organizations.Leading Strategic Transformation i…

Erscheint bald

Buch

Zita Lourdes, Foluso Adekanmbi, Kent Springdal, Dimitris Antoniadis
Leading Strategic Transformation

This postgraduate textbook explores how leaders can approach and navigate transformational change, considering both external and internal factors impacting organizations.Leading Strategic Transformation i…

Erscheint bald

Buch

Roberto M Maranca
Data Excellence

Discover how to approach data leadership in a way that will steer organizations to deliver effective, improved and sustained data performance in the era of AI.Data Excellence shows how data leaders can st…

lieferbar innerhalb 1-2 Wochen

Buch

Roberto M Maranca
Data Excellence

Discover how to approach data leadership in a way that will steer organizations to deliver effective, improved and sustained data performance in the era of AI.Data Excellence shows how data leaders can st…

lieferbar innerhalb 2-3 Wochen

Buch

Stephanie Marsh
User Research

Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answer…

lieferbar innerhalb 2-3 Wochen

Buch

Stephanie Marsh
User Research

Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answer…

lieferbar innerhalb 2-3 Wochen

Buch

James J McDonald Jr
California Employment Law 2025

It is often said that it is impossible for an employer to fully comply with all of California's employment laws. They are just too numerous, too complicated and too often changing - and seldom for the bet…

lieferbar innerhalb 2-3 Wochen

Buch

Emmet McLoughlin, Natasha Stait
Research Methods for Tourism, Hospitality, Leisure and Events

The essential textbook for mastering research design and analysis in tourism, hospitality, leisure and events.Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergr…

lieferbar ab 24.2.2026.

Buch

April Merenda
Food and Beverage Management

Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including tec…

lieferbar innerhalb 2-3 Wochen

Buch