Internet Economics – alle Bücher, CDs und LPs, Seite 3

Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketinguses …

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Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

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Simon Kingsnorth
Digital Marketing Strategy

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

lieferbar ab 25.11.2025.

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Nathan Grayson
Stream Big

The definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, b…

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Tom Miner
Social First Brands

Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.

lieferbar ab 29.7.2025.

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Mark Leiser
Dark Patterns, Deceptive Design, and the Law

Provides essential insights on dark patterns and AI-powered deceptive design for anyone who wants to understand and challenge the pervasive influence of these hidden forces shaping our digital experiences.

lieferbar ab 2.10.2025.

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Michael H Posner
Conscience Incorporated

"Conscience Incorporated provides a blueprint for global business leaders to navigate human rights challenges and adopt sustainable corporate practices"--

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Evan L Wheeler
Cybersecurity for the Enterprise

Take an evidence-based approach to cybersecurity control design A call to action for enterprises to demand a modern, data-driven approach to cybersecurity, Cybersecurity for the Enterprise: How to Design …

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Ian London
Hollywood Online

"Provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for films and other media in the digital age"--

lieferbar ab 30.10.2025.

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Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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David L Shrier
Welcome to the Metaverse

"The metaverse. That term elicits a wide range of ideas and opinions. For many, it represents the next evolutionary phase of the internet-a fully immersive, digital universe where people can interact…

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Joan Donovan, Emily Dreyfuss, Brian Friedberg
Meme Wars: The Untold Story of the Online Battles Upending Democracy in America

A groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech.Memes have long been dismiss…

lieferbar ab 6.1.2026.

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Kim Walden
A Transmedia Archaeology of Film Promotion Online

At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming t…

lieferbar ab 14.8.2025.

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Seth Godin
The Practice

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into…

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Alex Edmans
May Contain Lies

"Brilliantly researched and written and immensely practical in helping guide us through this thicket of (mis)information. I am already drawing on its insights in my everyday decision-making."--A…

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Regina Luttrell
Social Media

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization typ…

lieferbar ab 21.8.2025.

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Regina Luttrell
Social Media

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization typ…

lieferbar ab 21.8.2025.

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Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 22.10.2025.

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Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

lieferbar ab 17.9.2025.

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Laura S Scherling
The Future of Hacking

In a world, where cyber threats evolve daily, the line between hacker and hero is thinner than you think.

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