Electronic Commerce – alle Bücher, CDs und LPs, Seite 8

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Franz Hofmann, Benjamin Raue
Digital Services Act

Beck international

The Book The Digital Services Act (DSA) creates a completely new European legal framework for digital services. This will have farreaching implications for both providers and commercial users of digital s…

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Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

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Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

This book offers a comprehensive exploration of the intersection between Large Language Models (LLMs) and recommendation systems, serving as a practical guide for practitioners, researchers, and students …

lieferbar in mind. 4 Wochen

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Lisa Harrison
Unpacking Micro-Influence within the Australian Creative Sectors

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influe…

lieferbar innerhalb 2-3 Wochen

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Marius Müller
Strategic Management of International E-Commerce Firms

Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms' Geographic Scope. Roles of Intangible Re…

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Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar innerhalb 2-3 Wochen

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

lieferbar in mind. 4 Wochen

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Tim Wu
The Age of Extraction

Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants ) explains how we can reclaim control and create a balanced economy that works…

lieferbar innerhalb von 1-3 Tagen

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 18.12.2025.

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Sarah Evans-Howe
The Role of Temporality in Customer Experience

Temporality and the importance of time has evolved over the centuries. From an abstract philosophical perspective of the meaning of time, to a quantifiable commercialisation of yield from individual units…

lieferbar ab 19.12.2025.

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Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 20.1.2026.

Buch

Tim Wu
The Age of Extraction

Today's dominant tech platforms manipulate attention, extract wealth and deepen inequality - we must take back control, if we are to create a balanced economy that works for everyone. 'A must read' FINANC…

lieferbar innerhalb von 1-3 Tagen

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Digital Economy. Emerging Technologies and Business Innovation

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.The 43 full papers were carefully reviewed and selec…

lieferbar innerhalb 2-3 Wochen

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Urban Logistics Transformation

Greening of Industry Networks Studies - Band 15

This book explores the most efficient transformation pathways of urban logistics, specifically in the bonds of sustainable e-commerce, focusing on efficient, smart and sustainable urban logistics concepts…

lieferbar ab 27.12.2025.

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 7.1.2026.

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar ab 14.4.2026.

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Johanna Gollnhofer, Jan Pechmann
The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

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Pervasive Digital Services for People's Well-Being, Inclusion and Sustainable Development

This book constitutes the refereed proceedings of the 24th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2025, held in Limassol, Cyprus, during September 9--11, 2025.The 34 full pap…

lieferbar innerhalb 2-3 Wochen

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