ECommerce – Bücher, CDs, LPs und mehr, Seite 7

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

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Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Carey K Morewedge
Possessions

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

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Blockchain und Recht

Zum Werk Die Blockchain-Technologie ermöglicht einen bisher nicht gekannten Grad an Automatisierung. Sie schafft anonymisiertes Vertrauen und macht dadurch Mittlerorganisationen weitgehend überflüssig. Da…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

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Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

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Maxime C Cohen
Pricing in the Age of AI

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular …

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Martha Laham
The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?Author Martha Laham explores the history of just where the celebrity endorsement came from. -S…

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

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Coach T
No Ads

What if you could grow your business, attract loyal customers, and increase sales-all without spending a single dollar on traditional advertising? In No Ads: The Organic Startup Marketing Playbook, award-…

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

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Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

This book offers a comprehensive exploration of the intersection between Large Language Models (LLMs) and recommendation systems, serving as a practical guide for practitioners, researchers, and students …

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Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

lieferbar ab 20.8.2026.

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Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar in mind. 4 Wochen

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Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

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Tim Wu
The Age of Extraction

A concise yet century-spanning exploration of the power of platforms, what the future of capitalism will look like, and how to build economies that provide equality and lasting prosperity.In every society…

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Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

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