E-commerce – alle Bücher und CDs, Seite 7

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Hanne Knight, Lizette Vorster
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

Buch

Jianqiang Wang (Jay)
Wang, J: Building Recommender Systems Using Large Language M

This book offers a comprehensive exploration of the intersection between Large Language Models (LLMs) and recommendation systems, serving as a practical guide for practitioners, researchers, and students …

lieferbar in mind. 4 Wochen

Buch

Tim Wu
The Age of Extraction

Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants ) explains how we can reclaim control and create a balanced economy that works…

sofort lieferbar

Buch

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

sofort lieferbar

Buch

Luan Wise
Smart Social Media

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement…

lieferbar innerhalb 1-2 Wochen

Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar innerhalb 2-3 Wochen

Buch

Teresa K Kwant
Level Up Your Lesson Plans

Revamp your lesson plans to unleash creativity and maximize student engagementFeeling bogged down by endless lesson planning? Discover how to streamline your process and boost student engagement with ease…

lieferbar innerhalb 2-3 Wochen

Buch

Tim Wu
The Age of Extraction

Today's dominant tech platforms manipulate attention, extract wealth and deepen inequality - we must take back control, if we are to create a balanced economy that works for everyone. 'A must read' FINANC…

lieferbar innerhalb von 1-3 Tagen

Buch

Amelia Sordell
The Personal Branding Playbook

YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DOEveryone has a personal brand. You have a personal brand with your colleagues; you have a personal br…

lieferbar innerhalb 1-2 Wochen

Buch

Digital Economy. Emerging Technologies and Business Innovation

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024.The 43 full papers were carefully reviewed and selec…

lieferbar innerhalb 2-3 Wochen

Buch

Edd Applegate
Strategic Copywriting

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strat…

lieferbar innerhalb 1-2 Wochen

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

Erscheint bald

Buch

Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 7.1.2026.

Buch

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

Erscheint bald

Buch

Sandy Carter
The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

lieferbar innerhalb 1-2 Wochen

Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

Buch

Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

lieferbar ab 31.3.2026.

Buch

Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative"In Data & AI Imperative , Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance l…

lieferbar innerhalb 2-3 Wochen

Buch

Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

lieferbar innerhalb 1-2 Wochen

Buch

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