Trefferliste "E-business" - alle Bücher, CDs, LPs und mehr

Clare Harris, Donna Watts, Karen Edwards

The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

Al (University of Chicago Pri. . . Brooks

Trading Price Action Trends

Praise for Trading Price Action Trends"Al Brooks has written a book every day trader should read. On all levels, he has kept trading simple, straightforward, and approachable. By teaching traders tha…

Simon Kingsnorth

The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Simon Kingsnorth

The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

Tahir M Nisar

Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

Martha Laham

The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?Author Martha Laham explores the history of just where the celebrity endorsement came from. -S…

Steven D. Levitt, Stephen J. Dubner

Freakonomics Twentieth Anniversary Edition

The legendary bestseller that made millions look at the world in a radically different way returns in a beautiful 20th anniversary edition featuring a new forewordWhich is more dangerous: a gun or a swimm…

Projektmanagement in Logistik und Supply Chain Management

Die globalen Umbrüche und Krisen der vergangenen Jahre haben den Stellenwert einer funktionierenden Lieferkette weiter verdeutlicht. Unternehmen müssen sich resilienter aufstellen und immer schneller gege…

Visha Kudhail

Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results. Authentic Marketing is a practical guide for mid-career marketers…

Catherine Seda, Jenny Halasz

AI-Powered Content Marketing and SEO

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.AI-Powered Content Marketi…

Andreas Berens, Carsten Bolk

Create Content!

Create Content, das gilt als Zauberformel für mehr Kunden, bessere Zielgruppenansprache, mehr Leads, mehr Reichweite, mehr Relevanz der Marke und des eigenen Produkts. Doch wie kommt man eigentlich an all…

Brian Callaci

Chains of Command

A surprising look at the big business of owning small businesses and what America's franchise economy means for its workers.Walk into a McDonald's anywhere in the United States, and it will be identical t…

Ron Johnson, Zander Nethercutt

Shop Different

Apple Store creator Ron Johnson shares timeless lessons about innovation, leadership, design, creating winning cultures, and the future of retail through the power of relationships.When Ron Johnson began …

Alex Schultz

Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

Willie Nelson & Wynton Marsalis

Live From New York City 2007

Blake O'Donnell

The Law of Digital Payments

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets.The Law of Digital Payments explores the evo…

Bing Gordon, Chloe Gordon

Everybody Wins

Video games are the biggest entertainment industry in the world-and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feel…

Thomas H Davenport, Jim Sterne

The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…