Trefferliste "Customer-centric Marketing" - alle Bücher

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Irene Yam
Build A World-Class Customer Advisory Board

This book provides the inspiration, secrets, and templates for hosting a world-class CAB and unlocking the power of human connection.

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 32,20

Milena Hake
Shopping in Virtual Stores

How can immersive virtual environments reshape the way Generation Z shops?Discover how virtual stores in the metaverse could revolutionize shopping for Gen Z. This study investigates the customer experien…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 109,51

Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pa…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 193,45

Alexander Schwarz-Musch, Bernhard Guetz, Alexander Tauchhammer
Digital Advertising in the Post-cookie Era

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 39,83

Andreas Krämer, Christina Muzzu, Thomas Burgartz
Customer Value-centered Management

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, managemen…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 85,33

Brent Adamson, Karl Schmidt
The Framemaking Sale

"Business-to-business commerce is broken. Today's customers find themselves overwhelmed by too many options, too much information, and too many obstacles. The result is often an inability to execute …

lieferbar ab 9.9.2025.
Buch
Aktueller Preis: EUR 28,41

Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald
Buch

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 32,90

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,41
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