Trefferliste "Customer-centric Marketing" - alle Bücher

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Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 2-3 Wochen

Buch

Irene Yam
Build A World-Class Customer Advisory Board

An essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesse…

lieferbar innerhalb 2-3 Wochen

Buch

Customer Centric Support Services in the Digital Age

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-p…

lieferbar innerhalb 2-3 Wochen

Buch

Alexander Schwarz-Musch, Bernhard Guetz, Alexander Tauchhammer
Digital Advertising in the Post-cookie Era

This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through…

lieferbar innerhalb 2-3 Wochen

Buch

Brent Adamson, Karl Schmidt
The Framemaking Sale

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision Business-to-business commerce is broken. Today’s customers find thems…

lieferbar ab 9.9.2025.

Buch

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

lieferbar innerhalb 1-2 Wochen

Buch

Deborah Saunders
Remarkable Brand Experiences

Pearson International

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a sci…

lieferbar ab 22.7.2025.

Buch

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