Customer-centric Marketing – alle Bücher, Seite 3

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Thomas H Davenport, Jim Sterne

The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Brent Adamson, Karl Schmidt

The Framemaking Sale

This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecisionBusiness-to-business commerce is broken. Today's customers find themselv…

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Deborah Saunders

Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Christoph Senn, Mehak Gandhi

Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

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