Advertising – Bücher, CDs, LPs und mehr, Seite 6

Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Biomedical Visions

We live in an age of biomedical visions. There seems to be no end to the demystification of the body through visualization technologies and the promise of health is irresistible. Yet alongside these promi…

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Richard Reed
If I Could Tell You Just One Thing...

Richard Reed studied geography at St. John's College, Cambridge before starting a career in advertising. A few years later he and two friends left their jobs to found Innocent Drinks. Starting from a mark…

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Bruce M. Z. Cohen
Culture and Society

Split across two sections on key theory and key issues, this introductory textbook encourages students to think critically about culture and society by engaging with the main theoretical debates which dis…

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Christian Kroer
Games, Markets, and Online Learning

This book presents a modern introduction to the field of algorithmic game theory. It places a heavy emphasis on optimization and online learning (a subdiscipline of machine learning), which are tools that…

lieferbar ab 30.4.2026.

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Sorata Akiduki
Snow White with the Red Hair, Vol. 27

A romantic retelling of a classic fairy tale about a beautiful herbalist and a lovestruck prince.Shirayuki is an herbalist famous for her naturally bright-red hair, and the prince of Tanbarun wants her al…

lieferbar ab 7.7.2026.

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David R Farmer
Jack Rittenhouse

The first biography of Jack D. Rittenhouse, the pioneering twentieth-century writer, printer, publisher, Western historian, antiquarian bookman, advertising executive, and chronicler of the golden age of …

lieferbar ab 5.5.2026.

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Black Girls Om Too

Contributions by Irene Auma, Joi Cardwell, Shanina Carmichael, Lacretia "Cre" Dye, Love Ashleie Elaine, Jo-Jo Totayhma Jackson, Saisha Lacon Baskerville, Sariane Leigh, Tamia A. McEwen, Donna No…

lieferbar ab 15.6.2026.

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Ron Goulart, Daniel Herman
Alex Raymond: The Power of the Image

This hardcover magnum opus which chronicles the career of Raymond, the definitive action artist, provides over 400 examples of original art from Secret Agent X-9, Flash Gordon, Jungle Jim, and Rip Kirby n…

lieferbar ab 25.4.2026.

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Jeffrey L Kallen
Linguistic Landscapes

"Visible language is pervasive in everyday life - in signs, advertising billboards, street and place names, commercial logos and slogans, and language art. The field of linguistic landscapes draws on…

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Neil Cohn, Joost Schilperoord
A Multimodal Language Faculty

Natural human communication is multimodal. We pair speech with gestures, and combine writing with pictures from online messaging to comics to advertising. This richness of human communication remains unad…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Agnes Arnold-Forster
Nostalgia

A dazzling history of a dangerous emotion, by acclaimed historian Agnes Arnold-Forster. 'Absorbing' - The Guardian 'Illuminating' - Vogue ' Fascinating' - Pandora Sykes 'Juicy' - nb.In Nostalgia , histori…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar innerhalb 2-3 Wochen

Buch

Christian Kroer
Games, Markets, and Online Learning

This book presents a modern introduction to the field of algorithmic game theory. It places a heavy emphasis on optimization and online learning (a subdiscipline of machine learning), which are tools that…

lieferbar ab 31.3.2026.

Buch

Justin Feinstein
Your Behavior Will Be Monitored

This compulsively readable novel wrestles with vital questions of our time: sentience, purpose, life, death, and how to make a really good commercial. Told entirely through questionably obtained company e…

lieferbar ab 7.4.2026.

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