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Thomas Ruck

Growth Through Experience

Some companies compete. Others shape the market. Why's that?Because the fastest-growing companies don't win through smarter tactics or bigger campaigns. They've built something structural: a self-reinforc…

Customer Intelligence

Dieses Buch zeigt, wie Unternehmen Kundendaten systematisch in messbaren Mehrwert umwandeln können -- mit praxisnahen Frameworks, Use Cases und Tools. Ob Golden Record, Customer Data Platform oder KI-gest…

Robert Justitz

Zero Click Marketing

Die Zukunft der Sichtbarkeit ist klicklos.Google, Bing und KI-Systeme wie ChatGPT beantworten Fragen direkt - ohne dass Nutzer Websites besuchen. Klassisches SEO greift zu kurz. Dieses Buch zeigt dir, wie…

Andreas Sawall

Der Vertriebsarchitekt

Der Vertriebsarchitekt ist ein strategisches Fachbuch für modernen, systemischen B2B-Vertrieb. Es richtet sich an Unternehmer, Geschäftsführer, Vertriebsleiter und Entscheider, die Vertrieb nicht als Samm…

Egon Hölz

Ein zünftiger Nachmittag - Folge 4

Yogashri Pradhan

Fueling Impact

This book is a strategic guide designed to empower professionals in one of the world's most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with caree…

Artificial Intelligence and Customer Experience

Examining how artificial intelligence is affecting business and customer interactions, this book offers a blend of academic and practical expertise on how emerging technologies can create meaningful engag…

Pamela Shockley-Zalabak, Sherwyn Morreale

Game Changers in Leadership Communication

Amid a world marked by skepticism, disruption, and eroding confidence, Game Changers in Leadership Communication vividly describes how formal and informal leaders can engage in communication to build or d…

Rajat K Baisya

Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

Alan Siegel

Voice Lessons

Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.Sadly, the majority of brand messages fail to achieve the most essential tasks of communic…

Luan Wise

The Future of B2B Marketing

B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativi…

The Routledge Companion to Influencer Marketing

This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in influencer marketing. Influencer marketing has steadily been growing from …

Prashant Chaudhary

Retail Marketing in the Modern Age

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examin…

Michael Nicholson, Sarah Hong Xiao

Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

Regulating AI in the Workplace

The proliferation of artificial intelligence technologies across workplace environments represents one of the most significant transformations in employment relations since industrialization. Unlike previ…

Annemarie Dorland

Building Iconic Brands

Building Iconic Brands: The Ultimate Guide to Developing Brands that Transform Markets and Inspire Communities takes students behind the scenes to reveal how iconic brands are created by creative teams. D…

Die Geister, die ich rief (Ultra HD Blu-ray & Blu-ray)

Frank Cross ist der jüngste Fernsehchef Amerikas. Er ist karrieresüchtig und gefühlskalt. Für ihn zählen nur Einschaltquoten - und die will er Weihnachten auf die Spitze treiben. Er plant eine Blut- und A…

Diane M. Phillips

Consumer Behavior & Insights

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to emb…

Itzhak Mashiah

Innovation Branding

This book explores how "innovation" has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force.Today, the word is more than a descriptor-it signals how brands, organiz…