Strategie Marketing Wirtschaft – alle Bücher, Seite 5

Iris Lederer
Sichtbar werden! PR-Strategien und Tipps für soziale Organisationen, Vereine und Unternehmen

PR einfach und wirksam umsetzen"Presse- und Öffentlichkeitsarbeit? Das brauchen wir doch nicht!" - so reagieren viele soziale Organisationen, Vereine und Unternehmen auf das Thema "PR"…

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Martha Boeckenfeld, Enée Bussac, Ralf Deckers, Ralf Dörner
Mission Metaverse

Im Metaverse können Nutzer in einer virtuellen Umgebung mit anderen Menschen oder Programmen interagieren. Diese zusätzliche, sinnlich erfahrbare Realität bietet eine Fülle ungeahnter Möglichkeiten. In de…

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Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

lieferbar innerhalb 2-3 Wochen

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Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtsch…

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Anja de Lorenzo-Buratta
Die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz

In diesem Buch werden die Auswirkungen der Digitalisierung auf die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz untersucht. Anja De Lorenzo-Buratta analysiert, wie sich Kundenerwartu…

lieferbar ab 31.1.2026.

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 1.3.2026.

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Seth Godin
This Is Strategy

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing…

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Lars Heim
Mastering Business Model Stress Testing

In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide …

lieferbar innerhalb 2-3 Wochen

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Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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Umberto Lago
Global Business Model Shift

This book takes the readers on a profound exploration of global business transformation through the lens of the RenDanHeYi (RDHY) business model. It discusses the complexities of implementing RDHY beyond …

lieferbar innerhalb 2-3 Wochen

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Mark Kingsley
Brands in the Age of AI

Rockport Universal

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely surv…

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Stefan Kühl
Managing Projects

The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined probl…

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Stefan Kühl
Developing Strategies

Hardly any other management concept is as overused as strategy, yet at the same time hardly any other concept is as vaguely defined. As a means of escaping the conceptual jumble, this monograph suggests a…

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

lieferbar innerhalb 2-3 Wochen

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

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Skriuwer. com
How to Sell Books

"How to Sell Books" is a helpful guide that teaches you how to sell books successfully in today's changing market. This book starts by explaining why selling books well is crucial for authors an…

lieferbar innerhalb 2-3 Wochen

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

lieferbar innerhalb 2-3 Wochen

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