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Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Mette Refshauge, Anne Katrine Lund
Mastering Corporate Communication

"Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate res…

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresistibl…

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Irene Yam
Build A World-Class Customer Advisory Board

An essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesse…

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Lamberto Zollo, Riccardo Rialti
Digital Transformation of SME Marketing Strategies

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of an…

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Mahesh Chougule
Entrepreneurship, marketing and HR policies of a construction company

Marketing should be accepted as a legitimate function at all levels of the firm, professional education and training needs to be reviewed to reflect more management components such as strategic management…

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Alex Kristine
The Orders of Success

Finding Clarity in Your Professional Life The systemic constellation method, originally developed by Bert Hellinger to explore family structures, is increasingly being used in the corporate domain. The m…

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Augusto José Márquez Pereira
Digital marketing strategies in social networks

In the field of business research, this book shows an important study in which digital marketing strategies in social networks are proposed to improve customer acquisition and loyalty from the private cor…

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Jeb Blount, Anthony Iannarino
The AI Edge

PRAISE FOR THE AI EDGE "What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics for …

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