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Gary L. Frazier

Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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EUR 56,84* Aktueller Preis: EUR 56,84

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Kevin Goetz

How to Score in Hollywood

How to Score in Hollywood reveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions---from development to release---help…

lieferbar in mind. 4 Wochen

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EUR 26,58* Aktueller Preis: EUR 26,58

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Paolo Candio

Sustainability and Corporate Performance in Health Care

This book explores the multifaceted relationship between sustainability and corporate performance in health care by providing a review of the relevant policy and academic literature, together with novel q…

lieferbar innerhalb 2-3 Wochen

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EUR 142,37* Aktueller Preis: EUR 142,37

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