Public Marketing – alle Bücher, Seite 2

Caroline Harth,
Own Your Story

PERSONAL BRANDING IS DEAD - LONG LIVE YOUR OWN STORY Du bist auf der Suche nach der richtigen Positionierung als Führungskraft? Hast aber keine Lust auf Influencertum, Oversharing und Personal Branding? D…

lieferbar ab 19.3.2026.

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

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Eric Eller, Benjamin Clemens Nuebel
Die Taube in der Hand

Was wäre, wenn Kunden bleiben wollen?Das neue Buch "Die Taube in der Hand" von Psychologie-Professor Eric Eller und Marken-Stratege Benjamin Nuebel räumt auf mit dem Mythos der Kundenbindung und…

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Yvonne Kraus
Bloggen für Einsteiger

Rheinwerk Computing

Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen …

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Edward Bernays,
Propaganda

Edward Bernays (1891-1995) gilt als Vater der Public Relations. Bernays machte nicht nur das Werk seines Onkels Sigmund Freud populär, er bediente sich auch bei der Psychoanalyse und entwickelte auf ihrer…

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Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brandPublic relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strateg…

lieferbar innerhalb 1-2 Wochen

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Regina Luttrell, Luke W Capizzo, Adrienne A Wallace
The PR Agency Handbook

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wal…

lieferbar ab 5.3.2026.

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Regina Luttrell, Luke W Capizzo, Adrienne A Wallace
The PR Agency Handbook

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wal…

lieferbar ab 5.3.2026.

Buch

Carrie T Welch
The PR Writing Workshop

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd.Effective PR writing goes beyond templates and traditional techniques to f…

lieferbar ab 11.6.2026.

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Carrie T Welch
The PR Writing Workshop

In today's tech-infused workplace, human creativity is the key to public relations writing that will set you apart from the crowd.Effective PR writing goes beyond templates and traditional techniques to f…

lieferbar ab 11.6.2026.

Buch

Murray Carpenter
Sweet and Deadly

How Coca-Cola makes Americans sick---and makes sure we don't know it.If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coc…

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Scott Fulford
The Pandemic Paradox

Why most Americans' finances improved during the worst economic contraction since the Great Depression-and the policy choices that made this possible In March 2020, economic and social life across the Un…

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Ryan Short
The Civic Brand

The Civic Brand: The Power & Responsibility of Place is a bold and practical book that challenges conventional thinking about city-building, tourism, economic development, and community engagement. Au…

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Rachel Miller
Successful Change Communication

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication …

lieferbar ab 28.4.2026.

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Sharon O'Dea, Jonathan Phillips
Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

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William G Feighery
Tourism in Oman

Tourism in Oman: the Qaboos Era, provides a critical analysis of tourism development in Oman from the 1970s to 2020.

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Strategic Public Relations in Emerging Economies

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, …

lieferbar innerhalb 2-3 Wochen

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Redefining Public Relations in Emerging Markets

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes tha…

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Cécile Armand
Between Public and Market

Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai's press and urban life during the pre-communist era…

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