Public Marketing – all Bücher, Page 2

PR-Perspektiven

Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um e…

deliverable within 2-3 weeks

Buch

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph Whitso…

lieferbar ab 20.5.2025.

Buch

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph Whitso…

lieferbar ab 20.5.2025.

Buch

Professionelle Krisenkommunikation

Dieses Buch beschreibt, wie Unternehmen Krisen kommunikativ erfolgreich managen und bewältigen können. Krisenkommunikation muss im Ernstfall schnell und hochprofessionell erfolgen. Dies gelingt nur, wenn …

deliverable within 2-3 weeks

Buch

Laura Cichecki, Christoph Kochhan
Recruiting einer neuen Generation von Hochschulabsolventen

Dieses Buch geht der Frage nach, wie Unternehmen Hochschulabsolventen aus der Generation Z gezielt ansprechen können, um sie als Mitarbeitende zu gewinnen. Die um die Jahrtausendwende geborene Gen Z gilt …

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Buch

Eric Eller, Benjamin Clemens Nuebel
Die Taube in der Hand

VorteileGanzheitlicher Ansatz: Kombination von psychologischen Erkenntnissen mit strategischen und operativen Methoden zur planbaren Kundenloyalität.Praktische Anwendbarkeit: Playbook und Templates zur sy…

Coming soon

Buch

Edward Bernays,
Propaganda

Edward Bernays (1891-1995) gilt als Vater der Public Relations. Mit seinem Buch Propaganda aus dem Jahr 1928 schuf er die bis heute gültige Grundlage für modernes Kommunikationsmanagement. Der in Wien geb…

available for immediate delivery

Buch

Yvonne Kraus
Bloggen für Einsteiger

Rheinwerk Computing

Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen …

deliverable within 1-2 weeks

Buch

Kian Bakhtiari
Marketing for Social Change

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

available for immediate delivery

Buch

Joanna Parsons
Innovative Internal Communication

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

deliverable within 1-2 weeks

Buch

Klaus M. Bernsau
Total Web Quality

essentials

Dieses essential gibt kleineren Unternehmen wie Einzelhändlern, Handwerkern und Gewerbebetrieben eine kompakte Anleitung an die Hand, worauf sie bei ihrer Website achten müssen, um mit ihr erfolgreich zu …

deliverable within 2-3 weeks

Buch

Influencer Politics

De Gruyter Contemporary Social Sciences

Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digita…

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Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your brand message and connect with your customers There's no way around it-social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing…

deliverable within 1-2 weeks

Buch

Mandy Pearse, Anne Gregory
Planning and Managing Public Relations Campaigns

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Coming soon

Buch

Mandy Pearse, Anne Gregory
Planning and Managing Public Relations Campaigns

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Coming soon

Buch

Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brand Public relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strate…

deliverable within 1-2 weeks

Buch

Archawa Paweenawat, Robert M. Townsend
Inequality and Globalization

A remedy for the gap between micro and macro data, making measures of inequality and national income consistent with each other Increasing inequality, the impact of globalization, and the disparate effec…

deliverable within 2-3 weeks

Buch

Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

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Buch

Scott Fulford
The Pandemic Paradox

Why most Americans' finances improved during the worst economic contraction since the Great Depression-and the policy choices that made this possible In March 2020, economic and social life across the Un…

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Buch

Murray Carpenter
Sweet and Deadly

"This book details the health risks of sodas, and shows how Coca-Cola has used disinformation masterfully and cynically to hide these risks from its consumers"--

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