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Thomas Köhne
Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

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Lou Vickery, Jim Brown
Where Are You Going?

WHERE ARE YOU GOING? A Sales, Marketing, and Life Guide for an Entrepreneur. The entrepreneurial world is filled with former highly successful intrapreneurial businesspeople who have brought that mindset …

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

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lieferbar ab 28.7.2026.

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David Kean, Tanya Khandurova
The Work Smarter Guide to Pitching

'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave'Kean and Khandurova don't just break the myth of the magic …

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Stacey Lievens, Dan Lievens
Unfakeable Marketing

Marketing Built on Trust, Not TacticsSome of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted …

lieferbar ab 2.4.2026.

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

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Paul Sullivan
Go-To-Market Uncovered

A tried-and-tested playbook for product and service launches you can implement in just 30 daysGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth i…

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Ivan Yong
The Pharaoh's Pitch

Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience to be good in sales - you don't…

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Keith Rosen
Coaching Salespeople Into Sales Champions

Six Continents. 76 Countries. Millions of Managers. One relentless mission: Elevate and transform how the world leads, coaches, and sells.Since its release in 2008, Coaching Salespeople Into Sales Champio…

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Chris Hatfield
Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the challengi…

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Sue Heilbronner
Never Ask for the Sale

A tech leader and executive coach's actionable guide for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity.Sue Heilbronner launched an executive coachi…

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

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Matthew Dixon, Rory Channer, Karen Freeman, Ted Mckenna
The Activator Advantage

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledg…

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Laura Ries
The Strategic Enemy

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." **-Seth Godin, Author, This is MarketingBuild a brand…

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Chris Baylis
The Sponsorship Bible

Proven blueprint to master the art of sponsorships and start signing million-dollar dealsThe Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mys…

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Brent Adamson, Karl Schmidt
The Framemaking Sale

This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecisionBusiness-to-business commerce is broken. Today's customers find themselv…

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Ryan Serhant
Brand It Like Serhant

Embrace endless possibilities, disrupt the status quo, and turn ideas into empires.Ryan Serhant knows that if you want to make millions or become a CEO, you have to build the brand first, and then success…

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Jordan Belfort
Way of the Wolf

The real-world figure who inspired "The Wolf Of Wall Street" reveals how to use the Straight Line System in order to secure business success.

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David Kean, Louisa Clarke
Networking for Introverts

Master the art of networking on your own termsTailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into somethi…

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Vithala R. Rao
Applied Conjoint Analysis

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

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