Marketingmanagement – alle Bücher, Seite 2

Andreas Berens, Carsten Bolk
Create Content!

Rheinwerk Computing

Create Content, das gilt als Zauberformel für mehr Kunden, bessere Zielgruppenansprache, mehr Leads, mehr Reichweite, mehr Relevanz der Marke und des eigenen Produkts. Doch wie kommt man eigentlich an all…

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Emmanuel Mogaji
Strategic Marketing Management

This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.D…

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Kristiaan Helsen, Masaaki Kotabe (The University of Texas at Austin)
Global Marketing Management

In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasing…

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Albrecht Steinecke
Management und Marketing im Kulturtourismus

Kunst- und Kulturmanagement

Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr Anbieter auf diesen Markt, …

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Philip Kotler, Kevin Lane Keller, Alexander Chernev
Marketing Management -- Global Edition

For marketing management courses. The gold standard for todays marketing management studentMarketing Management gives students the tools and frameworks to design and execute successful marketing campaigns…

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Elke Schmidt-Wessel, Jan Glockauer
Der Wirtschaftsfachwirt / Gesamtausgabe

Der als 'Allrounder auf hohem Niveau' weitergebildete Wirtschaftsfachwirt ist qualifiziert, verantwortliche Positionen im mittleren Management auszufüllen, ohne auf eine bestimmte Branche festgelegt zu se…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

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Philip Kotler, Waldemar Pfoertsch
B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

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Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
Customer-Dominant Logic

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

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Advances in National Brand and Private Label Marketing

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on…

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