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    Trefferliste "Marketingmanagement" - alle Bücher

    Ihre Suche nach "Marketingmanagement" (Bücher) ergab 35 Treffer.
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    Albrecht Steinecke
    Management und Marketing im Kulturtourismus

    Kunst- und Kulturmanagement

    Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr Anbieter auf diesen Markt, …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 29,99

    Elke Schmidt-Wessel, Jan Glockauer
    Der Wirtschaftsfachwirt / Gesamtausgabe

    Der als 'Allrounder auf hohem Niveau' weitergebildete Wirtschaftsfachwirt ist qualifiziert, verantwortliche Positionen im mittleren Management auszufüllen, ohne auf eine bestimmte Branche festgelegt zu se…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 124,80

    Contemporary Marketing Management for Tourism and Hospitality

    Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 227,58

    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 147,02

    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 56,84

    Political Marketing and Management in the 2024 UK Election

    This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertisi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50

    Oliver H. M. Yau, Bernard Lee
    Chinese Marketing and Management Scales

    This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facili…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 147,93

    Teena Mishra
    Remote Work, Internal Marketing and Human Resource Management

    Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for impl…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 79,57

    Gary L. Frazier
    Marketing and Channel Management for Low Brand Equity Firms

    Management for Professionals

    This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,66

    Tim P. McMahon
    Martech Management

    Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

    lieferbar ab 30.10.2026.
    Buch
    Aktueller Preis: EUR 257,82

    Tim P. McMahon
    Martech Management

    Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

    lieferbar ab 30.10.2026.
    Buch
    Aktueller Preis: EUR 62,82

    Kamilla Jones
    International Fashion Marketing

    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 104,56

    Kamilla Jones
    International Fashion Marketing

    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 69,34

    Medical Device Management

    Springer Series in Healthcare Management and Innovation

    Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general aw…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 53,32

    Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
    Customer-Dominant Logic

    This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 85,33
    Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.