Marketingmanagement – alle Bücher, Seite 2

Kristiaan Helsen, Masaaki Kotabe (The University of Texas at Austin)
Global Marketing Management

In the newly revised tenth edition of Global Marketing Management, a team of experienced international marketing professionals and authors delivers a comprehensive discussion of how to navigate increasing…

lieferbar ab 20.12.2026.

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Albrecht Steinecke
Management und Marketing im Kulturtourismus

Kunst- und Kulturmanagement

Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr Anbieter auf diesen Markt, …

lieferbar innerhalb 2-3 Wochen

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Elke Schmidt-Wessel, Jan Glockauer
Der Wirtschaftsfachwirt / Gesamtausgabe

Der als 'Allrounder auf hohem Niveau' weitergebildete Wirtschaftsfachwirt ist qualifiziert, verantwortliche Positionen im mittleren Management auszufüllen, ohne auf eine bestimmte Branche festgelegt zu se…

sofort lieferbar

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Contemporary Marketing Management for Tourism and Hospitality

Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and …

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Political Marketing and Management in the 2024 UK Election

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertisi…

lieferbar innerhalb 2-3 Wochen

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Oliver H. M. Yau, Bernard Lee
Chinese Marketing and Management Scales

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facili…

lieferbar innerhalb 2-3 Wochen

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Teena Mishra
Remote Work, Internal Marketing and Human Resource Management

Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for impl…

lieferbar in mind. 4 Wochen

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Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

lieferbar innerhalb 2-3 Wochen

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Tim P. McMahon
Martech Management

Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

lieferbar ab 30.9.2026.

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Tim P. McMahon
Martech Management

Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers …

lieferbar ab 10.9.2026.

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

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Philip Kotler, Waldemar Pfoertsch
B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

lieferbar innerhalb 2-3 Wochen

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Medical Device Management

Springer Series in Healthcare Management and Innovation

Medical Devices are an extremely important, versatile and complex product category within healthcare. However, compared to medicinal products, hospitals, medical staff, etc., there is much less general aw…

lieferbar innerhalb 2-3 Wochen

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Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
Customer-Dominant Logic

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

lieferbar innerhalb 2-3 Wochen

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