Marketingmanagement – alle Bücher, Seite 2

Albrecht Steinecke
Management und Marketing im Kulturtourismus

Kunst- und Kulturmanagement

Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr Anbieter auf diesen Markt, …

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Elke Schmidt-Wessel, Jan Glockauer
Der Wirtschaftsfachwirt / Gesamtausgabe

Der als 'Allrounder auf hohem Niveau' weitergebildete Wirtschaftsfachwirt ist qualifiziert, verantwortliche Positionen im mittleren Management auszufüllen, ohne auf eine bestimmte Branche festgelegt zu se…

lieferbar in mind. 4 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Political Marketing and Management in the 2024 UK Election

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertisi…

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Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

lieferbar innerhalb 2-3 Wochen

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

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Philip Kotler, Waldemar Pfoertsch
B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

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Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
Customer-Dominant Logic

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

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Advances in National Brand and Private Label Marketing

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on…

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