Marketing – Bücher, CDs, LPs und mehr, Seite 7

H2H Marketing

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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S. M. Riad Shams, Kimberley Hardcastle, David M Brown
Sustainable Marketing

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

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People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen -…

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Azhar Ul Haque Sario
Marketing

In today's highly competitive business world, the success of a company greatly depends on its ability to attract and retain customers. This comprehensive guide to marketing will equip you with all the kno…

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Cristina Grüning, Stefan Lennardt
Standortmarketing in der Wirtschaftsförderung

Das Buch ist ein grundlegendes Praxislehrbuch für Wirtschaftsförderinnen und Wirtschaftsförderer, die sich einen Überblick über Strategien, Themen und Techniken verschaffen wollen. Es zeigt, was zur Planu…

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Greg Kihlstrom
Agile Marketing

Agile Marketing: Implementing Scrum in a Marketing Environment is intended to provide marketing professionals with the best practices for adopting Agile principles and approaches in their marketing organi…

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

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Simon Kingsnorth
Digital Marketing Strategy

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

lieferbar ab 25.11.2025.

Buch

Simon Kingsnorth
Digital Marketing Strategy

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

lieferbar ab 25.11.2025.

Buch

Robert W. Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

lieferbar innerhalb 2-3 Wochen

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Ross D. Petty
From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

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Jonathan M Wenzel
I Hate Marketing

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketi…

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Bernd W. Wirtz
Multichannel Marketing

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

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Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

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Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

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Simon Kingsnorth
Marketing in Web 3.0

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industr…

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Azhar Ul Haque Sario
Marketing Strategy

"Marketing Strategy" is your comprehensive guide to navigating the dynamic world of modern marketing. This book offers a practical, insightful approach, packed with real-world applications and c…

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Trefferliste "Marketing" - alle Bücher, CDs, LPs und mehr