Marketing-Strategien – Bücher, CDs, LPs und mehr, Seite 8

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Sustainable Green Marketing Strategies for a Circular Economy

Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is fo…

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Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

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Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

lieferbar ab 14.5.2026.

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Wilson Ozuem, Michelle Willis
Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

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Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 29.1.2026.

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Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

lieferbar ab 6.1.2026.

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Jonathan M Wenzel
I Hate Marketing

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketi…

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Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

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B2B Marketing Guidebook - Vol. 2

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

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B2B Marketing Guidebook - Vol. 1

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

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Manfred Bruhn
Principles of Marketing

Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.

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Ross D. Petty
From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

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Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is the textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while …

lieferbar ab 31.3.2026.

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Udi Ledergor
Courageous Marketing

**#1 Bestseller in Marketing & Sales**Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au…

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

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