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    Trefferliste "Marketing-Lexikon" - alle Bücher, CDs, LPs und mehr

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    Bernd W. Wirtz
    Multichannel Marketing

    Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 128,00

    Fab Giovanetti
    The Customer-Driven Marketing Handbook

    Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

    lieferbar ab 30.12.2025.
    Buch
    Aktueller Preis: EUR 130,72

    Udi Ledergor
    Courageous Marketing

    **#1 Bestseller in Marketing & Sales**Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 29,19

    Azhar Ul Haque Sario
    Marketing Strategy

    "Marketing Strategy" is your comprehensive guide to navigating the dynamic world of modern marketing. This book offers a practical, insightful approach, packed with real-world applications and c…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Vorheriger Preis EUR 35,54, reduziert um 5%
    Aktueller Preis: EUR 33,62

    Gioele Zamparo
    Marketing and Dysfunctional Consumer Behaviour

    This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 98,56

    Alan Wilson
    Marketing Research

    This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

    Erscheint bald
    Buch

    Philip Kotler
    Entrepreneurial Marketing 2

    Discover the latest groundbreaking marketing strategies making waves in AsiaReimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, He…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 26,43

    Mark Palmer
    The Work Smarter Guide to Marketing

    Whether you're promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You'll learn how to connect with your audience by understandi…

    lieferbar ab 18.9.2025.
    Buch
    Aktueller Preis: EUR 20,21

    Silke Lennerts, Torsten Tomczak, Alfred Kuß
    Käuferverhalten

    Grundwissen der Ökonomik

    1 Einführung 1 1.1 Entwicklung und Kennzeichnung der Käuferverhaltensforschung 1 1.2 Käuferverhalten und Marketing 14 2 Individuelle Ausgangsbedingungen des Kaufverhaltens 19 2.1 Überblick 19 2.2 Wissen v…

    lieferbar ab 19.1.2026.
    Buch
    Aktueller Preis: EUR 25,00

    Alex Blyth
    Brilliant Online Marketing

    Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Vorheriger Preis EUR 23,32, reduziert um 26%
    Aktueller Preis: EUR 17,23

    Randy Wootton, Eric Duerr, Ken Rufo
    Moment Marketing

    Transform marketing strategy, data, and decisions for the digital ageMoment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collecte…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 26,43

    Jens Nordfält, Carl-Philip Ahlbom
    Retail Marketing

    Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

    lieferbar ab 31.12.2025.
    Buch
    Aktueller Preis: EUR 42,37

    Jens Nordfält, Carl-Philip Ahlbom
    Retail Marketing

    Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

    lieferbar ab 31.12.2025.
    Buch
    Aktueller Preis: EUR 102,19

    Klaus Solberg Söilen
    Digital Marketing

    This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 117,33

    Carolyn Strong
    Small Enterprise Marketing

    This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

    sofort lieferbar
    Buch
    Aktueller Preis: EUR 39,95

    Andy Headington
    Digital Marketing for Travel Brands

    Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

    Erscheint bald
    Buch

    Jo Wiltshire, Catrin Cousins
    Fashion Marketing

    With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

    Erscheint bald
    Buch

    Contemporary Marketing Solutions

    The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Veronica Romney
    Identity Marketing

    Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 37,51

    Dobromir Kirilov Stoyanov
    Vending Retail Marketing

    This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,66
    Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.