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Udi Ledergor
Courageous Marketing

**#1 Bestseller in Marketing & Sales** Take the Boring Out of B2B Marketing Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au…

lieferbar innerhalb 2-3 Wochen

Buch

Gianluigi Guido
Godfather Marketing

In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

lieferbar innerhalb 2-3 Wochen

Buch

Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

Buch

Azhar Ul Haque Sario
Marketing Strategy

"Marketing Strategy" is your comprehensive guide to navigating the dynamic world of modern marketing. This book offers a practical, insightful approach, packed with real-world applications and case studie…

lieferbar innerhalb 2-3 Wochen

Buch

Philip Kotler, V. Kumar
Transformative Marketing

This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge techn…

lieferbar innerhalb 2-3 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Mark Palmer
The Work Smarter Guide to Marketing

Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work s…

lieferbar ab 18.9.2025.

Buch

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

lieferbar innerhalb 1-2 Wochen

Buch

Dream Dance Vol. 96 - The Annual

»Dream Dance Vol. 96« steht in den Startlöchern und sorgt bei allen Dance und Trance Fans für Entzücken. Dream Dance 96 erscheint im hochwertigen Digipack auf 3CDs mit den größten Trance und Dance Hit…

Artikel am Lager

3 CDs

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler
Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

lieferbar in mind. 4 Wochen

Buch

Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

lieferbar ab 4.9.2025.

Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar innerhalb 2-3 Wochen

Buch

Klaus Solberg Söilen
Digital Marketing

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Veronica Romney
Identity Marketing

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to h…

lieferbar innerhalb 2-3 Wochen

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

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