Marketing-Konzeption – Bücher, CDs, LPs und mehr, Seite 8

Bernd W. Wirtz
Multichannel Marketing

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

lieferbar ab 30.12.2025.

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Roman Kmenta
Upselling, Cross-Selling-Zusatzverkauf

Mehr Umsatz - ohne mühsame NeukundenakquiseWissen Sie, wie viel ungenutztes Potenzial in Ihren bestehenden Kundenbeziehungen schlummert? Cross-Selling und Zusatzverkäufe werden oft vernachlässigt - und da…

lieferbar innerhalb 2-3 Wochen

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

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Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

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Sonja Klose, Ralf Kreutzer
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar ab 26.12.2025.

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.12.2025.

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.12.2025.

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Duke Ellington & John Coltrane

Duke Ellington & John Coltrane (Acoustic Sounds) (180g)

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

lieferbar innerhalb von 3 Tagen

LP

Mark Palmer
The Work Smarter Guide to Marketing

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

lieferbar in mind. 4 Wochen

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Klaus Solberg Söilen
Digital Marketing

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

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Marketing in the Metaverse

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of …

lieferbar ab 29.11.2025.

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Veronica Romney
Identity Marketing

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

lieferbar innerhalb 2-3 Wochen

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practices and the vital role marketing plays within the context of fashion.Fashion Marketin…

Erscheint bald

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Gary L Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 31.10.2025.

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

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Dobromir Kirilov Stoyanov
Vending Retail Marketing

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away…

lieferbar innerhalb 2-3 Wochen

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People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen -…

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