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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 186,19

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 128,00

Devin Bramhall
B2B Content Marketing Strategy

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

lieferbar ab 28.10.2025.
Buch
Aktueller Preis: EUR 41,67

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 142,37

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 21.8.2025.
Buch
Aktueller Preis: EUR 63,15

Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 52,84

Naushaba Chowdhury, Pravin Balaraman, Jonathan A. J. Wilson, Ibrahim Sirkeci
Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 62,58

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 204,83

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 21.8.2025.
Buch
Aktueller Preis: EUR 140,83

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 182,07

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 239,33

Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"!This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform.…

lieferbar innerhalb 2-3 Wochen
Buch
Vorheriger Preis EUR 24,28, reduziert um 7%
Aktueller Preis: EUR 22,38

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 90,66

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,41

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 21,94

Chris Miles
The Marketing of Service-Dominant Logic

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch i…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 170,69

Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 37,84

Azhar Ul Haque Sario
The Complete Guide to Marketing Analytics

Have you ever desired the ability to foresee your customers' future actions? "The Complete Guide to Marketing Analytics" serves as your access to the power of customer prediction. You'll find nu…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 26,08

Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 40,38

David Meerman Scott, Brian Halligan
Marketing Lessons from the Grateful Dead

MarketingTHE GRATEFUL DEAD-ROCK LEGENDS, MARKETING PIONEERS"Demand everything. Expect nothing." -Bill Kreutzmann, cofounder and drummer, the Grateful Dead"I miss Jerry. And I wonder ... is …

lieferbar ab 19.11.2025.
Buch
Aktueller Preis: EUR 18,95
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