Thema Marketing und Vertrieb – alle Bücher, Seite 6

Steven D. Levitt, Stephen J. Dubner
Freakonomics Twentieth Anniversary Edition

The legendary bestseller that made millions look at the world in a radically different way returns in a beautiful 20th anniversary edition featuring a new forewordWhich is more dangerous: a gun or a swimm…

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Alessandra Lotufo
Growing a Travel Business Through Inclusion

How can an inclusive strategy drive innovation, loyalty and growth in today's travel industry?Growing a Travel Business through Inclusion is a practical and aspirational guide for mid-career travel and ho…

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Alessandra Lotufo
Growing a Travel Business Through Inclusion

How can an inclusive strategy drive innovation, loyalty and growth in today's travel industry?Growing a Travel Business through Inclusion is a practical and aspirational guide for mid-career travel and ho…

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Holger Mandel
Make a Deal!

Dieses Buch ist Ihr umfassender Leitfaden für modernes Vertriebsmanagement. Es verbindet praxisnahe Strategien mit den entscheidenden Erfolgsfaktoren Kundenorientierung, emotionale Intelligenz und digital…

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Mira Manga
Cosmetics to Go

Here in lies the story of the meteoric rise, and devastating fall, of Cosmetics To Go, the dynamic cosmetics brand that revolutionised bathing and enchanted customers with their innovative offerings, all …

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Joyce Manyo
Political Branding in Ghana

This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the …

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Renee A. Mauborgne, W. Chan Kim
Blue Ocean Strategy

OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million …

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Arne Mayer
Die Kunst der IT-Produktentwicklung

Mit vielen Übungen und Beispielen aus der PraxisMit Informationen zum Aufsetzen von WorkshopsMit Beschreibung relevanter MethodenFür Einsteiger, Interessierte, Praktiker und Studierende (z.B. BWL, Wirtsch…

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John S McKeown
Brand Management in Canadian Law, Sixth Edition

Brand Management in Canadian Law offers a comprehensive understanding of the intersections between branding processes and the application of Canadian laws and legislation. Now in its sixth edition, this i…

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Peter Mender
Führe, bevor du geführt wirst

Viele Führungskräfte erleben täglich den Spagat zwischen 'Ich muss liefern und gleichzeitig menschlich führen'. Eingekeilt zwischen ökonomischem Druck, Komplexität und permanenter Veränderung wird ihnen z…

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Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Evolutionary Economics and Social Complexity Science - Band 34

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Emmanuel Mogaji
Strategic Marketing Management

This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.D…

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Lorri Mon, Christie Koontz
Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

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G. Monroe
Fingers are equal

Fingers Are Equal challenges the common belief that success is based on luck or inequality. Using the Five-Finger Blueprint, the book shows readers how to balance education, career, spirituality, finances…

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Michael Neumann, Jörg Forthmann, Roland Heintze
Social Reputation für Unternehmen

Gesellschaftliche Erwartungen an Unternehmen steigen: Kunden, Mitarbeitende, Investoren und Politik verlangen auch von ihnen glaubwürdige Antworten auf Fragen sozialer Verantwortung. Dieses Buch zeigt, wi…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Alexander Nowroth
Sales and Business Models in the Logistics Industry

This book explains how logistics companies can develop sustainable growth strategies and future-proof their businesses. Never before have so many companies in this highly competitive industry faced such s…

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Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

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