Trefferliste "Marketing Und Management" - alle Bücher und LPs

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Marily Nika
Building AI-Powered Products

"Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable to…

sofort lieferbar

Buch

A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in businessneuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gener…

lieferbar innerhalb 2-3 Wochen

Buch

Felix Behm
Generation Z - Ganz anders als gedacht

Die Generation Z ist für Personaler, Chefs und sogar die eigenen Eltern ein Mysterium. Sie haben den Ruf, faul, egozentrisch und wählerisch zu sein. Der Blick über den Smartphone-Rand fällt ihnen schwer u…

sofort lieferbar

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Betriebswirtschaftslehre für Ingenieure

Dieses Grundlagenwerk bietet in kurz gefasster und übersichtlicher Form und mit vielfältigen Schnittstellen zum Ingenieurwesen einen geschlossenen Überblick über das Gesamtspektrum der Betriebswirtschafts…

sofort lieferbar

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Bernhard Mendes Bürgi

¿ The legacy of a great museum man and art connoisseur ¿ Installation photos of the most important exhibitions from 30 years ¿ Discussion with curator and critic Philipp Kaiser

lieferbar ab 25.6.2025.

Buch

Danae Hartmann-Netzer
Arbeitszeugnisse und Beurteilungen von Mitarbeitenden

Personalangelegenheiten umfassen neben der Einstellung und der Vertragsbeendigung als weitere Aspekte auch die Beurteilung von Mitarbeitenden und Zeugniserstellung. In diesem Kontext sind diverse rechtlic…

Erscheint bald

Buch

Sujeevan Vijayakumaran
DevOps

"Optimize your software development lifecycle with DevOps! In this project-driven, practical guide, DevOps expert Sujeevan Vijayakumaran will teach you all you need to know about this methodology. Wa…

sofort lieferbar

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Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

lieferbar ab 4.9.2025.

Buch

Biometrics and Neuroscience Research in Business and Management

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The auth…

sofort lieferbar

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Walter Wymer
Strategic Brand Management for Small Businesses

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

lieferbar innerhalb 2-3 Wochen

Buch

Sascha Raithel, Jan von Schlieben-Troschke, Setareh Heidari
Product Recall Management

Science meets Practice

Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takatäs airbag recall cost $25 billion and led…

lieferbar innerhalb 2-3 Wochen

Buch

Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar ab 29.7.2025.

Buch

Anders Parment, Hugo Guyader, Mikael Ottosson, Pia A. Albinsson
Marketing and Sustainability

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields o…

lieferbar in mind. 4 Wochen

Buch

Responsible Consumption and Sustainability

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highli…

lieferbar innerhalb 2-3 Wochen

Buch

Public Relations Management in Africa Volume 2

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice…

lieferbar innerhalb 2-3 Wochen

Buch

Azhar Ul Haque Sario
ACCA Financial Management

This in-depth guide explores the vital aspects of financial management within the framework of corporate strategy. Beginning with the core functions of financial management, it illustrates how these conne…

lieferbar innerhalb 2-3 Wochen

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Erscheint bald

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

Erscheint bald

Buch

Gespräche Über Tirol

Sechs bekannte Tiroler Persönlichkeiten, sechs faszinierende Leben, sechs Erzählungen ganz persönlicher Momentaufnahmen: Sportmanager Harti Weirather gibt Einblick in seine jahrzehntelange Tätigkeit in de…

sofort lieferbar

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Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

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Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.