Marketing And Management – alle Bücher, Seite 8

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Dirk A. Weber
Cost & Value Engineering

Digitalisierung, Künstliche Intelligenz und Nachhaltigkeit sind weder aus der betrieblichen Praxis noch aus dem wissenschaftlichen Diskurs wegzudenken. Hinzu kommen Turbulenzen, die seit der Corona-Pandem…

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Thomas Wieske
Logistikrecht

Das Buch bietet eine systematische Übersicht über das Logistikrecht. Grundgedanke der Logistik ist die Steigerung der Effektivität bei der raum- und zeitlichen Gütertransformation im Zusammenwirken einer …

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practi…

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Markus Bockhorni, Claudia Beauchamp
Erfolgsfaktor Mensch im Online-Marketing

Künstliche Intelligenz verändert das Online-Marketing grundlegend -- doch der entscheidende Erfolgsfaktor bleibt der Mensch. Dieses Buch zeigt, wie Online-Marketing-Manager:innen ihre Zukunft aktiv gestal…

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Horst Hanisch
Kanzlei-Knigge

Dieses Buch bietet konkrete Verhaltensratschläge von der Begrüßung über die vielen möglichen Szenarien des geschäftlichen Miteinanders bis hin zur professionellen Verabschiedung des Gesprächspartners. Auc…

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

lieferbar ab 12.5.2026.

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Jeremy Brown
Odd Ones in

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a succes…

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar in mind. 4 Wochen

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a…

lieferbar ab 24.2.2026.

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Sonja Wiesner
Persönliche Positionierung für CEOs, Entrepreneure und Manager

Selbstreflexion -- Das Fundament durch persönliche Klarheit: Persönlichkeitstest, Visionsreise, Rückwärtsanalyse, SMART-Methode, Wertekompass, Aktienkurs, Glaubenssätze, Inneres Team, Ressourcen, Feedback…

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Paul Sullivan
Go-To-Market Uncovered

A tried-and-tested playbook for product and service launches you can implement in just 30 daysGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth i…

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Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

How brands can evolve to win with conscious consumersThe Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that mee…

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Michael Port, Joana Galvão
Book Yourself Solid for Creatives

PRAISE FOR Book Yourself Solid for Creatives"If you're a creative trying to figure out how to turn your talent into a thriving business, this book is for you. Michael Port and Joana Galvão break it d…

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Laura Ries
The Strategic Enemy

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." **-Seth Godin, Author, This is MarketingBuild a brand…

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Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

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Crystal Haryanto
The Glory of Giving Everything

"Underestimate Taylor Swift at your own peril. Author and Swift scholar Crystal Haryanto certainly doesn't. In this exhaustively researched work, Haryanto not only displays her dazzling mastery of Sw…

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B Joseph Pine II
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar ab 3.2.2026.

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