Marketing And Management – alle Bücher, Seite 8

Sonja Wiesner
Persönliche Positionierung für CEOs, Entrepreneure und Manager

Selbstreflexion -- Das Fundament durch persönliche Klarheit: Persönlichkeitstest, Visionsreise, Rückwärtsanalyse, SMART-Methode, Wertekompass, Aktienkurs, Glaubenssätze, Inneres Team, Ressourcen, Feedback…

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Pay Back

Discover how to capitalize on what makes your business - and its products - truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought…

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Buch

BankInformation, Fokus-Thema: Trends im Banking

Die BI-Sonderausgabe "Fokus-Thema: Trends im Banking" ist eine Sammlung von Fachwissen aus der Bankpraxis in einem handlichen Format übersichtlich vereint. Fachautoren aus der Bankenbranche bele…

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Markus Bockhorni, Claudia Beauchamp
Erfolgsfaktor Mensch im Online-Marketing

Künstliche Intelligenz verändert das Online-Marketing grundlegend -- doch der entscheidende Erfolgsfaktor bleibt der Mensch. Dieses Buch zeigt, wie Online-Marketing-Manager:innen ihre Zukunft aktiv gestal…

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

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Crystal Haryanto
The Glory of Giving Everything

"Underestimate Taylor Swift at your own peril. Author and Swift scholar Crystal Haryanto certainly doesn't. In this exhaustively researched work, Haryanto not only displays her dazzling mastery of Sw…

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Andrew Babington
This Could Have Been An Email

Only 5% of generative AI trials are succeeding in businesses. Only 30% of all change and transformation initiatives are fully adopted. How do you ensure your business is in the small minority of success s…

lieferbar ab 6.8.2026.

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Jordan Belfort
Way of the Wolf

The real-world figure who inspired "The Wolf Of Wall Street" reveals how to use the Straight Line System in order to secure business success.

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Tammy Zonker
Calling All Heroes

Transform your nonprofit's approach to fundraising with the power of human-centered strategiesIn Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Imp…

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Gerrit Heinemann
Der neue Online-Handel

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschä…

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Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

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Michael Oefner
Souverän auftreten in der Businesskommunikation

Dieses Buch liefert übersichtlich, kompakt und unterhaltsam die entscheidenden Erfolgsschlüssel, um in Verhandlungen, Präsentationen, Meetings sowie Gesprächen jeder Art gewinnend und professionell aufzut…

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Douglas W Hubbard
How to Measure Anything in Project Management

Uncover common project management myths to improve project successHow to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes …

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Malini Runtasewee, Adrián Sánchez
Managing AI Projects

Successfully delivering AI projects requires more than technical expertise--it demands a new kind of project management. Managing AI Projects is your practical guide to leading artificial intelligence ini…

lieferbar ab 15.7.2026.

Buch

Sarah Goodall, Susan Emerick
The Employee Influencer

Deliver credible influence and measurable results in an era of collapsing trust and AI-driven misinformation.Senior leaders face a fundamental shift in how influence is earned and sustained. Trust in inst…

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Anemari Fiser
Leveling Up as a Tech Lead

Becoming a tech lead is one of the most challenging transitions in a technical career. You're no longer just writing code; now you're guiding people, aligning teams, and translating strategy into executio…

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Sarah Goodall, Susan Emerick
The Employee Influencer

Deliver credible influence and measurable results in an era of collapsing trust and AI-driven misinformation.Senior leaders face a fundamental shift in how influence is earned and sustained. Trust in inst…

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Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

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Jean-Pierre Danthine, John B Donaldson, Samuel Danthine
Intermediate Financial Theory

Intermediate Financial Theory, Fourth Edition provides an updated and thorough explanation of basic financial concepts, in a manner accessible both to those new to the subject and to those without a deep …

lieferbar in mind. 4 Wochen

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Juan Pablo Buriticá, James Turnbull
Engineering Leadership: The Hard Parts

Whether they're building a startup or scaling an established org, engineering leaders know the real job is keeping chaos under control. In a world of shifting priorities, scarce resources, and rapid chang…

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