Trefferliste "Marketing Strategie" - alle Bücher, LPs, CDs und mehr

The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

Deborah Saunders

Saunders, D: Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer

Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

David Rubens

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

Ralf Strauss

Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

Customer Intelligence

This book shows how companies can systematically transform customer data into measurable value -- with practical frameworks, use cases, and tools. Whether it's Golden Record, Customer Data Platform, or AI…

Ana Mourão

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

Contemporary Marketing Practices in Africa, Volume 1

Contemporary Marketing Practices in Africa: Technological and Strategic Perspectives is the first volume in a series of two published to honor Professor Kofi Q. Dadzie's enduring contributions to African …

Blount

Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productiv ity, Operationalize Hyper-Growth Strategies, Lock

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.The Amazon effect i…

Human and Smart Marketing

This is the inaugural volume of the book series "European Marketing Academy Insights", a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research …

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

C. Todd Lombardo, Bruce Mccarthy, Evan Ryan, Michael Connors

Product Roadmaps Relaunched

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization whe…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Advanced Technologies in Business, Volume I

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

Tisha Holman

The Digital Marketing Strategy Playbook

You don't need more content. You need a digital marketing strategy for your small business that actually works.In The Digital Marketing Strategy Playbook, digital strategist and brand architect Tisha Holm…

Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

Tess Hilson-Greener

Social Media Strategy

Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth. Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing profess…

Tim Reichel,

24/7 Time Management

Too busy to enjoy your life?24 hours, 7 days a week, we muddle through life. Work, family, friends, hobbies. I bet you feel like the rest of humanity: You're pretty busy trying to get your daily life toge…

Geschichte der musikalischen Interpretation im 19. und 20. Jahrhundert