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Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

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Florian Hohenauer
Toolbox Innovation Communication

This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and pro…

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Catherine M. Wehlburg
Academic Master Planning

What is Academic Master Planning?.- 2. The Five Phases of Academic Master Planning.- 3. Phase 1 -- Introducing the Academic Master Planning Process.- 4. Phase 2 -- Considering the Mission and Vision of th…

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Duha Alsanad, Soufiane Kherrazi, Karim Saïd
Strategic Management of Innovation

Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in…

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Lars Heim
Mastering Business Model Stress Testing

In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide …

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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

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Claude Diderich
Design Thinking for Strategy

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to cra…

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Xue Pei
Strategic Design for the Third Sector

This book discovers and demonstrates the strategic values of design within the context of the third sector, a domain characterized by inherent complexity and the objective of effecting positive transforma…

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Mohamed-Ali Ibrahim
Mastering Advanced Value Engineering

Mastering Advanced Value Engineering: Strategies for Maximizing Project Value and Innovation A Comprehensive Guide to Applying Value Engineering Principles for Cost Optimization, Innovation, and Strategic…

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Mohammad F Anwar, Frank E Danna, Jeffrey F Ma, Christopher J Pitre
Love as a Change Strategy

A Bold, Human-Centered Guide to Leading Change That Actually WorksWhat if your biggest barrier to change isn't strategy, but humanity?In Love as a Change Strategy, the team behind the Wall Street Journal …

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National Academies of Sciences Engineering and Medicine, Division On Earth And Life Studies, Board On Life Sciences, Committee on Biotechnology Capabilities for National Security Needs - Leveraging Advances in Transdisciplinary Biotechnology
Strategic Report on Research and Development in Biotechnology for Defense Innovation

At the request of the National Security Commission on Emerging Biotechnology, Strategic Report on Research and Development in Biotechnology for Defense Innovation provides an overview of the current lands…

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Edoardo Giglio
Tech Tides

"The best weapons no longer fire bullets." - Sean McFateInnovation strategies have become the most critical tool for shaping geopolitical influence!In this thought-provoking book, Edoardo Giglio…

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Management and Resilience of African Organizations in Times of Crisis

Management and Resilience of African Organizations in Times of Crisis: Employee Resilience Promotes Company Resilience.- 2. Developing Entrepreneurship in the African Area.- 3. Transnational training for …

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Remote Sensing of Urban Heat Islands

Cities and Nature

As urbanization intensifies, the phenomenon of urban heat islands poses significant challenges to public health, energy consumption, and overall urban livability. The integration of remote sensing technol…

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

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Albert Calbet
The Ocean of Today, the Legacy of Tomorrow

The Ocean of Today, The Legacy of Tomorrow takes you on an eye-opening journey through the intricate, fragile, and vital marine environments that sustain life on Earth. This comprehensive exploration unco…

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