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Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

Erscheint bald

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 15.2.2026.

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Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative"In Data & AI Imperative , Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance l…

lieferbar innerhalb 2-3 Wochen

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Sandy Carter
The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS"AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip …

lieferbar innerhalb 1-2 Wochen

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Tim Higgins
iWar

The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.iWar is a saga of corporate intrigue, con…

lieferbar ab 16.9.2025.

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practices and the vital role marketing plays within the context of fashion.Fashion Marketin…

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Kim Walden
A Transmedia Archaeology of Film Promotion Online

At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming t…

lieferbar ab 1.10.2025.

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Stu McLaren
Predictable Profits

"What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how t…

lieferbar innerhalb 1-2 Wochen

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Tim Wu
The Age of Extraction

The Age of Extraction explores how today's dominant tech platforms manipulate attention, extract wealth, and deepen inequality - urging us to recognize their influence and reclaim control to create a bala…

lieferbar ab 4.11.2025.

Buch

Marco Di Maggio
Blockchain, Crypto and Defi

Praise for BLOCKCHAIN, CRYPTO AND DEFI"Professor Di Maggio's book uniquely bridges finance and tech with up-to-date HBS cases and coding examples. Each chapter takes you from concepts to applications…

lieferbar innerhalb 1-2 Wochen

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

lieferbar innerhalb 1-2 Wochen

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Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

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Chuck Brooks
Inside Cyber

A FASCINATING EXPLORATION OF THE IMPACT OF THE LATEST TECH ON MODERN COMMERCEIn Inside Cyber: How AI, 5G, IoT, and Quantum Computing Will Transform Privacy and Our Security, author Chuck Brooks, a disting…

lieferbar innerhalb 1-2 Wochen

Buch

Electronic Institutions

This book introduces the concept of Electronic Institutions (EIs), where complex interactions between human or software agents are governed by specified rules, mirroring those found in human organisations…

lieferbar innerhalb 2-3 Wochen

Buch

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum serves as the gateway to a worldwide, decentralized computing paradigm. With this practical guide, Carlo Parisi, Ales…

lieferbar ab 31.10.2025.

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Luan Wise
Smart Social Media

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.While 'social media' seems to be a simple concept to under…

sofort lieferbar

Buch

Tim Wu
The Age of Extraction

Tim Wu explores how today's dominant platforms manipulate attention, extract wealth, and deepen inequality---urging us to recognize their influence and reclaim control to create a balanced economy that wo…

lieferbar ab 4.11.2025.

Buch

Caitlin Krause
Digital Wellbeing

PRAISE FOR DIGITAL WELLBEING"Digital Wellbeing masterfully explores the intersection of technology and human potential. This book is a must-read for those who want to leverage the power of AI to unlo…

lieferbar innerhalb 1-2 Wochen

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Kate O'Neill
What Matters Next

"In an era of disruption and polarization blessed are the bridge builders. Kate O'Neill is one of the best in the business." -STUART CRAINER & DES DEARLOVE, founders of Thinkers50Transform y…

lieferbar innerhalb 1-2 Wochen

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

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Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.