ECommerce – Bücher, CDs, LPs und mehr, Seite 7

Artificial Intelligence Act

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

lieferbar ab 28.2.2026.

Buch

Louisa Specht-Riemenschneider, Moritz Hennemann
Data Governance Act

The Book The Data Governance Act (DGA) establishes a legal framework for the use and sharing of data across all sectors - from industrial to mobility and health data to public sector data. It also aims to…

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Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Buch

Markus H. Dahm, Philipp Dornach
Social Commerce verstehen - Chancen erkennen

Dieses Buch erläutert die Mechanismen, die hinter erfolgreichem Social Commerce stehen. Dabei werden die folgenden zentralen Fragen beantwortet: Was motiviert Menschen, auf Instagram, TikTok oder Facebook…

lieferbar ab 27.10.2025.

Buch

New Digital Services Act

The Book The Digital Services Act (DSA) is the successor to the e-Commerce Directive and forms the European "Constitution for Online Services". The new Act includes obligations for providers of …

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Buch

Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

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Buch

Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 11.11.2025.

Buch

Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

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Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the theory and practice of social media marketing and social media management to succeed…

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Buch

Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

lieferbar innerhalb 1-2 Wochen

Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

Buch

EU Digital Law

The Book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

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Buch

Nathan Grayson
Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

lieferbar innerhalb 1-2 Wochen

Buch

Franz Hofmann, Benjamin Raue
Digital Services Act

The Book The Digital Services Act (DSA) creates a completely new European legal framework for digital services. This will have farreaching implications for both providers and commercial users of digital s…

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Buch

Pervasive Digital Services for People's Well-Being, Inclusion and Sustainable Development

Lecture Notes in Computer Science - Band 16079

This book constitutes the refereed proceedings of the 24th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2025, held in Limassol, Cyprus, during September 9--11, 2025.The 34 full pap…

lieferbar ab 7.11.2025.

Buch

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar ab 28.10.2025.

Buch

Erica Orange
Human Centric Ai: Trust, Truth, and Time

Praise for AI + THE NEW HUMAN FRONTIER"As always, Erica Orange delivers an absolutely spot-on summary, analysis, and guide to the tectonic shifts happening all around us. This book is a tour-de-force…

lieferbar innerhalb 2-3 Wochen

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Peg Fitzpatrick
The Art of Small Business Social Media

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur…

lieferbar innerhalb 1-2 Wochen

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

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Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative"In Data & AI Imperative , Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance l…

lieferbar innerhalb 2-3 Wochen

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