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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the theory and practice of social media marketing and social media management to succeed…

Erscheint bald
Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 36,89

Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative"In Data & AI Imperative , Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance l…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 32,40

Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 22,72

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar ab 28.10.2025.
Buch
Aktueller Preis: EUR 41,04

Nathan Grayson
Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 27,41

Peg Fitzpatrick
The Art of Small Business Social Media

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,41

Business Process Management

This book constitutes the refereed proceedings of the 23rd International Conference on Business Process Management, BPM 2025, which took place in Seville, Spain, in September 2025.The 30 full papers inclu…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 89,80

Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

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Buch

Marco Di Maggio
Blockchain, Crypto and Defi

Praise for BLOCKCHAIN, CRYPTO AND DEFI"Professor Di Maggio's book uniquely bridges finance and tech with up-to-date HBS cases and coding examples. Each chapter takes you from concepts to applications…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 68,80

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

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Buch

Kim Walden
A Transmedia Archaeology of Film Promotion Online

At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming t…

lieferbar ab 27.10.2025.
Buch
Aktueller Preis: EUR 140,08

Emily Chang
Brotopia

Instant National BestsellerA PBS NewsHour-New York Times Book Club Pick!"Excellent." --San Francisco Chronicle"Brotopia is more than a business book. Silicon Valley holds extraordinary powe…

sofort lieferbar
Buch
Aktueller Preis: EUR 16,34

Jo Wiltshire, Catrin Cousins
Fashion Marketing

Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practices and the vital role marketing plays within the context of fashion.Fashion Marketin…

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Buch

Stu McLaren
Predictable Profits

"What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how t…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 25,43

Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

sofort lieferbar
Buch
Aktueller Preis: EUR 17,95

Chuck Brooks
Inside Cyber

A FASCINATING EXPLORATION OF THE IMPACT OF THE LATEST TECH ON MODERN COMMERCEIn Inside Cyber: How AI, 5G, IoT, and Quantum Computing Will Transform Privacy and Our Security, author Chuck Brooks, a disting…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 25,93

Tahir M Nisar
Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

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Buch

Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 24,42

Caitlin Krause
Digital Wellbeing

PRAISE FOR DIGITAL WELLBEING"Digital Wellbeing masterfully explores the intersection of technology and human potential. This book is a must-read for those who want to leverage the power of AI to unlo…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 27,91
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