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Coach T
No Ads

What if you could grow your business, attract loyal customers, and increase sales-all without spending a single dollar on traditional advertising? In No Ads: The Organic Startup Marketing Playbook, award-…

lieferbar innerhalb 2-3 Wochen

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Martha Laham
The Golden Pitch

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and Actexamines the history of celebrity endorsements and how today celebrities have the enormous power to push products and…

Erscheint bald

Buch

Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

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Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Buch

Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 30.6.2026.

Buch

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

lieferbar ab 31.3.2026.

Buch

Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

Erscheint bald

Buch

Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a co…

lieferbar ab 31.3.2026.

Buch

Manuela Meier,
E-Mail-Marketing - Auf den Punkt

Das Potenzial von E-Mail-Marketing endlich ausschöpfenFundiert und auf den Punkt: Praxiswissen, um direkt loszulegenAlle Aspekte des E-Mail-Marketings vom Aufbauen eines Verteilers bis zur Marketing-Autom…

sofort lieferbar

Buch

Regina Luttrell
Social Media

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrate…

lieferbar in mind. 4 Wochen

Buch

Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Buch

Digital Economy. Emerging Technologies and Business Innovation

.- Digital Governance and Public Policy..- Digital transformation in the public sector: Unlocking trends, opportunities and governance insights..- In search of the nature of the relationship between digit…

lieferbar innerhalb 2-3 Wochen

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who…

lieferbar ab 31.3.2026.

Buch

Nathan Grayson
Stream Big

Told through the diverse and fascinating careers of nine streamers, this is a " timely and insightful dive into the players and politics of one of the twenty-first century's most influential modes of…

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Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

lieferbar innerhalb 1-2 Wochen

Buch

Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

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Buch

Joseph Turow
The Problem with Personalization

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.Whether you're intentionally shopping or casually browsing social media, something is following…

lieferbar ab 11.6.2026.

Buch

Wolf-Dieter Hiemeyer, Christoph Seidl
Zukunftsorientiertes Kundenmanagement im Vertrieb

FOM-Edition

Dieses Buch leistet einen Beitrag für ein zukunftsorientiertes Kundenmanagement im Vertrieb mit Case Studies zu ausgewählten Themen wie der Integration von Marketing und Vertrieb, dem Solution Selling, de…

lieferbar ab 31.7.2026.

Buch

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