Trefferliste "Digital Marketing" - alle Bücher, CDs, LPs und mehr

Theresia Mennekes

Digital Transformation in Retail

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

Yoshitaka Kitao

Towards a Tokenized Economy

Discover how blockchain, stablecoins, and Web3 are revolutionizing global finance and creating unprecedented investment opportunitiesIn Towards a Tokenized Economy, leading financial executive Yoshitaka K…

Geschichte der musikalischen Interpretation im 19. und 20. Jahrhundert

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail

Concepts of Corporate Governance and Public Governance

This book explains the principles of corporate governance, public governance, corporate identity, corporate branding and reputation. The concepts are fundamental in shaping a corporate identity and buildi…

Madhura Dumbre

Fact-Checking in the Digital Age

Introduction.- Literature Review.- Theoretical Framework.- Hypothesis Framing.- Methodology.- Findings.- Hypothesis Testing.

Tahir M. Nisar

Personalization and Digital Social Markets

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overar…

DeFi Adoption in the Energy and Utilities Industry

The energy and utilities sector is undergoing rapid transformation, driven by decentralized finance (DeFi) and blockchain technologies. As sustainability becomes a global priority, these innovations offer…

Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger

Fashion Buying and Merchandising

This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It pre…

Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger

Fashion Buying and Merchandising

This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It pre…

Sharon O'Dea, Jonathan Phillips

Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

Sharon O'Dea, Jonathan Phillips

Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

Alexander Hennig

Marketing Schritt für Schritt

Das Lehrbuch bietet einen verständlichen Überblick über das spannende Thema Marketing. Schritt für Schritt führt es in die wichtigsten Grundlagen des Marketings ein: Marktforschung, Konsumentenverhalten, …

Werner Pepels

Verkaufsförderung

Verkaufsförderung ist heute ein fester Bestandteil unternehmerischer Praxis - branchenübergreifend, weltweit und entlang aller Stufen der Wertschöpfungskette. In der 2. Auflage seines Buchs zeigt Werner P…

Ralf T. Kreutzer, Sonja Klose

Online-Marketing

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende L…

Andreas Pörtner

Digitalmarketing-Strategie

In einer Welt, in der Online-Präsenz über Marktanteile entscheidet, liefert dieses Buch die strategische Antwort auf die Herausforderungen des digitalen Marketings. Andreas Pörtner zeigt praxisnah und fun…

Kshitij Bhoumik

Artificial Intelligence in Marketing

Understand how artificial intelligence is transforming marketing strategy and practice.Artificial Intelligence in Marketing byKshitij Bhoumik is designed for upper-level undergraduate and postgraduate stu…

Judy Bell

Silent Selling

The 7th edition of Silent Selling : Strategic Visual Merchandising is a vital resource equipping students with a dynamic understanding of the fast-paced developments in retailing, including advancements i…

Cybersecurity in Knowledge Management

In an era where digital transformation is vital across industries, protecting knowledge and information assets has become critical. Cybersecurity in Knowledge Management: Cyberthreats and Solutions explor…

Rhonda Bell

Brand Building for Veterinary Professionals

Essential guide and toolkit for veterinary professionals embarking on various entrepreneurial paths focused on animal healthTaking a holistic approach, Brand Building for Veterinary Professionals seamless…