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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

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John C Maxwell
The Charismatic Leader

The Charismatic Leader: 21 Skills for Connecting with People unveils John Maxwell's roadmap to more impactful leadership through the power of charisma.

lieferbar innerhalb 1-2 Wochen

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Bernard Jaworski, David Sprott
The Soul of Strategy

A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantageWhen setting strategy, organizations typically spend too much…

lieferbar ab 11.11.2025.

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

Erscheint bald

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

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Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not…

lieferbar innerhalb 1-2 Wochen

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Andreas Pufall, Steffen Jäckle
Digital Transformation for Greater Customer Benefit and Efficiency

Digital transformation is not an end in itself; it must focus on enhancing customer benefits and improving service efficiency. Only then can it be meaningful and successful for companies. The authors of t…

lieferbar innerhalb 2-3 Wochen

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

sofort lieferbar

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Dave Boyce
Freemium

Competing in tech today requires an understanding of "product-led growth"Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step &qu…

lieferbar innerhalb 1-2 Wochen

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