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Susan Solovic
The One-Percent Edge

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time.You are in the business of s…

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Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practica…

lieferbar ab 24.2.2026.

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John C Maxwell
The Charismatic Leader

The Charismatic Leader: 21 Skills for Connecting with People unveils John Maxwell's roadmap to more impactful leadership through the power of charisma.

lieferbar innerhalb 1-2 Wochen

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

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Bernard J. Jaworski, David E. Sprott
The Soul of Strategy

A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantageWhen setting strategy, organizations typically spend too much…

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Deborah Saunders
Remarkable Brand Experiences

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

lieferbar ab 12.5.2026.

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Andreas Pufall, Steffen Jäckle
Digital Transformation for Greater Customer Benefit and Efficiency

Digital transformation is not an end in itself; it must focus on enhancing customer benefits and improving service efficiency. Only then can it be meaningful and successful for companies. The authors of t…

lieferbar innerhalb 2-3 Wochen

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Dave Boyce
Freemium

Competing in tech today requires an understanding of "product-led growth"Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step &qu…

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CRM Goes Digital

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitaliz…

lieferbar innerhalb 2-3 Wochen

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Leonie Sarah Stolz
Kundenzentrierte Touchpoints in der Versicherungsbranche

Warum erleben Kund*innen im Versicherungswesen oft unterschiedlichen Service an unterschiedlichen Kontaktpunkten?Im Fokus des Buches steht das Touchpointmanagement als zentrales Instrument des Customer Ex…

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Andreas Pörtner
CRM für den Mittelstand

Customer Relationship Management (CRM) ist längst mehr als nur Adressverwaltung, es ist der Schlüssel zu langfristigen Kundenbeziehungen, strukturiertem Vertrieb und nachhaltigem Wachstum. Dieses Buch ric…

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Mike Wheeler
Salesforce Certified Platform Administrator Study Guide

Whether you're starting your Salesforce journey, planning a career shift, or curious about cloud computing and customer relationship management (CRM), this practical book is the source you need. Packed wi…

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David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh
Selling and Sales Management

The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides a…

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Sustainable Economic Development

This book provides an interdisciplinary look at how non-financial performance, sustainability reports, and corporate governance can be used as tools to facilitate sustainable economic development. It exam…

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Heather D Ramsay, Marie Rutherford
Plunkett's Procedures for the Canadian Medical Administrative Assistant

Written in a clear, engaging style, Plunkett's Procedures for the Canadian Medical Administrative Assistant, 6th Edition, provides instruction for all the essential öce procedures required by today's heal…

lieferbar ab 13.4.2026.

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Small and Medium-Sized Enterprise (SME) Resilience

Small and medium-sized enterprises (SMEs) are considered particularly vulnerable to crisis situations due to their limited assets and resources as well as their great dependency on local customers. Holist…

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