Consumers – Bücher, CDs, LPs und mehr, Seite 4

Danielle Sarver Coombs

The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

The Power of Consumer Creativity

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of con…

Reiner Schulze, Esther Arroyo Amayuelas

EU Consumer Law

The Book European consumer law has grown and evolved significantly in recent years. New legislation relating to digitalisation and sustainability - such as the Sale of Goods Directive 2019/771, the revise…

Socioeconomic Factors, Consumer Health, and Broader Well-Being

Chapter 1. Bridging Gaps in Adolescent Health and Hygiene Edu-cation: An Analysis of CESR's Efforts in Ayodhya Hill, Purulia.- Chapter 2. EMPOWERING WOMEN THROUGH WORKPLACE WELLNESS: A BANGLADESH PERSPECT…

Richard P. Bagozzi, Attila Yaprak

Foundations of Consumer Behavior

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

Die Spitz

Something To Consume (Limited Indie Edition) (Green Vinyl)

Wenn das Venn-Diagramm von Leidenschaft, Freundschaft, Identität und Kunst kollidiert, kann es sich anfühlen, als würden einem die Kampfwörter aus den Adern spucken. Und während die postmoderne Gesellscha…

Markus Lill,

Influence of Recommender Systems on Consumer Behavior

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

Gioele Zamparo

Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

Conjurer

Unself

Fernando Collantes

Consumer Society and the Economists

Is consumer society a vehicle for progress? Or is it a detour leading us away from the path to the good life? To what extent is consumer society a relevant object of analysis, after all? Today, these ques…

Alexander Pfaff,

Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

Agnieszka Jab¿onowska

Consumer Protection and Online Travel Platforms

Online platforms have transformed the travel sector by enhancing the availability of travel services and lowering transaction costs; however, they have also posed new challenges for consumer protection. T…

Mackil

The Label Effect: How Transparency Drives Consumer Choice in Food Production

Food labels are more than just ingredient lists; they're powerful tools shaping consumer choices. Transparency on these labels drives a revolution in food production. Firstly, transparency empowers consum…

Michael Thelen, Alexander Planitzer, Dorina Tósaki

Guidebook: Digital Nudging for Sustainable Consumer Delivery Choices

Local policy-makers and regulators (e.g., city representatives) and logistics providers are faced with the challenge of promoting sustainable logistics in order to reduce CO2 emissions, improve air qualit…

Damon Gibbons

Trust and Power in Consumer Credit Relationships

This book examines the structural asymmetries embedded in contemporary consumer credit systems. Trust---essential to economic exchange---is increasingly withheld from borrowers while demanded of them. Len…

The Transformation of Consumer Law and Policy in Europe

This book analyses the transformation of consumer law and policy in Europe from 4 perspectives: first, the temporal transformation, i.e., changes that can be tracked from the turn of the millennium; secon…

From Smart Technologies to Smart Consumer Law

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things.The Internet of Things challenges many of the dichotomies which have shaped…

The Value of Consumer Data in the Digital Economy

Verbraucherdaten sind längst Währung der digitalen Ökonomie - doch wie bestimmt sich ihr Wert, wer darf sie handeln und wann werden "kostenlose" Angebote zu einem Preis? Der Band liefert den Run…

Collection and Analysis of Text Data in Sensory and Consumer Science

Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite par…