Trefferliste "Consumer" - alle Bücher, CDs, LPs und mehr

Immanuel Kim

Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

Richard Shear,

A History of Brands

Discover the fascinating evolution of branding with Richard Shear's A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizabl…

Michael J. Lewis

Theatre Of Blood

Carcass

Wake Up And Smell The Carcass

Picking Winners

Politically independent central banks such as America's Federal Reserve have enormous sway over the financial lives of citizens globally and often affect citizens differently according to their wealth. In…

Picking Winners

Politically independent central banks such as America's Federal Reserve have enormous sway over the financial lives of citizens globally and often affect citizens differently according to their wealth. In…

Anne Zimmerman

Informed Consent for AI and Health Care

This book clarifies the differing roles of informed consent in healthcare as well as the guidelines, rules, and laws governing consent. The growing use of AI in health care has led to open questions about…

Selofan

Partners In Hell (Limited Numbered Edition) (Black In Red Vinyl)

Das Dark-Synthie-Duo Selofan ist wie geschaffen für Himmel und Hölle. Seit seiner Gründung 2012 in der Wiege Europas, Athen, hat das Duo seinen eigenen verderblichen Weg geebnet und die moderne Darkwave-S…

Rajagopal

Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

Anna Cristina Pertierra, Rosana Pinheiro-Machado, Tingting Liu, Czarina Saloma

New Consumers in the Global South

In large cities of the Global South, an immersion in mass consumer culture is no longer the domain of the rich. This book offers a transnational examination of how global economic development has transfor…

Deniz Lefkeli

The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

Oliver Hoffmann

Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

Thomas Anning-Dorson

Digital Business Transformation in Africa, Volume II

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the second of two volumes, offers a comprehensive examination of…

Theresia Mennekes

Digital Transformation in Retail

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

Richard Ezekiel

Coelevate

COELEVATE is the #1 book for building partnerships. -Journeybee, top resource for partnership insights"A powerful new blueprint for partnerships." -PETER STERN, CEO Peloton"If you lead part…

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri

The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

Kathleen Gish

Let Them Eat Fair-Trade Chocolate Cake

Neoliberalism is a politico-economic framework that emphasizes deregulation, free trade, and minimal government intervention in the economy; further, it suggests that social issues are best addressed thro…

Tobias Schoenberger

Building blocks for a modern privacy law

Daten sind eine zentrale Ressource des 21. Jahrhunderts. Daten dienen individuellen, kollektiven und Gemeinwohlzwecken. Daten und Datenökosysteme prägen die Wettbewerbsfähigkeit von kommerziellen, nicht-k…

Robert Daniel,

How brand teasing works across different cultures

Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective adv…