Consumer Behaviour – alle Bücher, Seite 2

Eli Cook
Choose Your Own Captivity

A provocative exposé of how our attention, behavior, and desires have been co-opted by the "choice box"---a curated set of options that offer a false sense of agency while funneling us down pre-…

lieferbar ab 16.2.2027.

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. "Filled with illuminating case studies, this is a stimulating examination of the hi…

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Richard H. Thaler
Misbehaving

(1)

Wir können nicht sicherstellen, dass die Bewertungen von solchen Verbrauchern stammen, die die Ware tatsächlich genutzt oder erworben haben.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

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Mike Hower
Sustainability Storytelling

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

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J B Mackinnon
The Day the World Stops Shopping

Consuming less is our best strategy for saving the planet---but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world withou…

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Harry Mills
Secret Sauce

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Ou…

lieferbar ab 1.12.2026.

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Pascal Stiefenhofer
Conscious Consumption

Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today's consumers seek…

lieferbar ab 30.6.2026.

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Socioeconomic Factors, Consumer Health, and Broader Well-Being

This book explores the intricate connections between socioeconomic factors, consumer health, and broader well-being, offering a multidisciplinary perspective on how various determinants shape individual a…