Consumer Behavior – alle Bücher, Seite 2

Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

lieferbar ab 9.7.2026.

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Danielle Sarver Coombs
The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

lieferbar ab 9.7.2026.

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Tom Guarriello,
The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar in mind. 4 Wochen

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior.Why do people do what we do? To answer this question, many of us turn to psychology. But …

lieferbar ab 14.4.2026.

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B Joseph Pine II
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

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Richard H. Thaler
Misbehaving

(1)

Wir können nicht sicherstellen, dass die Bewertungen von solchen Verbrauchern stammen, die die Ware tatsächlich genutzt oder erworben haben.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

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David Toifl
Effects of information and tacit collusion on consumer prices

The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

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J B Mackinnon
The Day the World Stops Shopping

Consuming less is our best strategy for saving the planet---but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world withou…

lieferbar ab 16.6.2026.

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Nele Jacobs
Strategic Orientations and Innovativeness of Multinational Corporations

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key…

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Dharshini David
Environomics

From the author of The Almighty Dollar comes this urgent and illuminating exploration of the rapidly changing global green economy, lifting the lid on what it means for us all.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

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Mike Hower
Sustainability Storytelling

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling…

lieferbar ab 26.5.2026.

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

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Generoso Branca
Virtual Reality, Real Intentions

This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-w…

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Sustainable Apparel Retailing

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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