Consumer Behavior – alle Bücher, Seite 2

Jeanette Carlsson Hauff, Jonas Nilsson
A Beginner's Guide to Experiments in Consumer Research

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental resea…

lieferbar in mind. 4 Wochen

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Natalie Wood
The Cost of Living Crisis

Set in the Northern English City of Leeds, in the midst of Liz Truss' 49 days in office, what we are now calling The Cost of Living Crisis emerges as the most recent incantation of economic decline. Chall…

lieferbar in mind. 4 Wochen

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Richard H. Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb einer Woche

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

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Oliver Sweet
The Rules That Make Us

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands l…

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Kamil Lubi¿ski, Magdalena Gr¿bosz-Krawczyk
Nostalgic Branding in the Toy Industry

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by p…

lieferbar in mind. 4 Wochen

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Domen Bajde
Digital Ownership and Consumption

This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to p…

lieferbar ab 27.8.2026.

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Navigating Marketing Decisions for Sustainable Growth

In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the envi…

lieferbar ab 31.8.2026.

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Frank G. Cabano, Stefan Müller, Katja Gelbrich
Interfaith Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their…

lieferbar in mind. 4 Wochen

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Household Financial Fragility and External Shocks

Over the past three decades, Central and Eastern Europe has experienced rapid economic transformation, accelerated by accession to the European Union and deeper integration into global financial markets. …

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Hooch and Hard Liquor in East Asia

Liquor has become a "party" in East Asia - a beverage phenomenon popular among countries throughout the region. But, in fact, each country of East Asia has experienced a different evolution of s…

lieferbar in mind. 4 Wochen

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Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies. Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move b…

lieferbar ab 29.9.2026.

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Fabrizio Mosca, Valentina Chiaudano
Sustainability and Luxury Management

Recently, sustainability has become a focal point for companies across all sizes and sector, and the luxury industry is no exception. This shift reflects a growing awareness of the environmental, social, …

lieferbar in mind. 4 Wochen

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Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen

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The Routledge Handbook of Identity and Consumption

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I s…

lieferbar in mind. 4 Wochen

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Jashim Khan, Russell Belk
Digital Currency and Consumption

The digitalization of payment modes, combined with the development of Blockchain technology, is shaping the future of digital currency worldwide. Many financial regulators are experimenting with the feasi…

lieferbar in mind. 4 Wochen

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Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen

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B. Joseph Pine Ii
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar in mind. 4 Wochen

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Gareth J Harvey
Applied Consumer Psychology

Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge ac…

lieferbar innerhalb einer Woche

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Richard H Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb 1-2 Wochen

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