Consumer Behavior – alle Bücher, Seite 2

Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 11.12.2025.

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Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

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Tom Guarriello,
The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar ab 14.10.2025.

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Katie Hart
Neuromarketing

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Erscheint bald

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behaviorWhy do people do what we do? To answer this question, many of us turn to psychology. But i…

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

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David Toifl
Effects of information and tacit collusion on consumer prices

The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

lieferbar innerhalb 2-3 Wochen

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Kamilla Jones
International Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

lieferbar ab 27.1.2026.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinati…

lieferbar innerhalb 2-3 Wochen

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Artificial Intelligence Enabled Businesses

This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape.Artifici…

lieferbar innerhalb 2-3 Wochen

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Greg Kihlstrom
Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

sofort lieferbar

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

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Sustainable Apparel Retailing

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

lieferbar innerhalb 2-3 Wochen

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Sustainable Water Management and Irrigation Systems

Globally, different regions are facing severe water shortages. Population growth, changing consumer behavior and climate change seriously affect freshwater availability. Much of the water used for convent…

lieferbar innerhalb 2-3 Wochen

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