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Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose
Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…

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Information and Communication Technologies in Tourism 2025

This book provides an extensive overview of the latest developments in information and communication technologies (ICTs) in the tourism and hospitality industry. Featuring papers presented at the Internat…

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Mackil
The Strengths and Weaknesses of Wired and Wireless Communication

Wired communication, as the name suggests, relies on physical cables to transmit data. These cables, typically composed of copper or fiber optics, create a dedicated pathway for information to travel. Thi…

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Nir Shafir
The Order and Disorder of Communication

"The seventeenth-century Ottoman Empire was rife with polemical debate, around worshipping at saints' graves, medical procedures, smoking tobacco, and other everyday practices. Fueling these debates …

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Chekhov
Unlocking the Potential of 6G: Communication and Sensing Converge

"Unlocking the Potential of 6G: Communication and Sensing Converge" unveils the revolutionary potential of 6G, the next generation of wireless technology. This book goes beyond simply faster int…

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Reagan W. Moore
Trustworthy Communications and Complete Genealogies

This book explains how all persons with Western European ancestry are related through a Unifying Ancestry. The author presents the knowledge metrics needed to derive the best representation for a Unifying…

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Istvan Kecskes
The Socio-Cognitive Approach to Communication and Pragmatics

The book aims to serve as a theoretical framework for the socio-cognitive approach (SCA) that is an alternative to the two main lines of pragmatics research: linguistic-philosophical pragmatics and socioc…

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Aude Seurrat
Mediation and Hierarchy of Knowledge on Communication

This book explores the various forms of knowledge selection and mediation concerning communication in organizations, particularly focusing on professional communication training courses. The work is based…

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Pragya Dhital
The Technopolitics of Communication in Modern India

This book offers a groundbreaking account of the role of media technologies in Indian nationalism and democracy. From the Brexit referendum in 2016 to the phenomenon of 'Trumpism', there has been much spe…

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Marina Perkins
Communication, Relevance, and Power in Montaigne's Essais

Readers of the Essais of Michel de Montaigne (1533-92) have long dissected how the text communicates with its audience, devoting particular attention to its digressive style and the extent to which it ope…

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Progress in Intelligent Computing and Secure Communication Systems

.- Communication, Networking, and Broadcast Technology.- Wireless Communication Systems.- Optical Communication Systems.- Satellite Communication Systems,etc.

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Organisational Behaviour, Communication, and Digitalisation in a Changing World

This book brings together leading scholars and practitioners in organizational behaviour and communication to explore the complex relationship between employees and their organisations and the associated …

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6th International Conference on Signal Processing and Information Communications

This book presents the proceedings of the 6th International Conference on Signal Processing and Information Communications (ICSPIC 2023), which was held in Singapore, on February 25-27, 2023. The conferen…

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7th International Conference on Signal Processing and Information Communications

Introduction.- Adaptive Filtering & Signal Processing, Ad-Hoc and Sensor Networks.- Analog and Mixed Signal Processing.- Array Signal Processing.- Audio and Electroacoustics.- Audio/Speech Processing …

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Joseph Giomboni
Thriving as a Communication or PR Major

Introduction: Don't Fail College Before You Earn Your Degree.- 2. Goals and the Truth About GPA.- 3. Thriving Through Campus Media.- 4. Invisible Labor: Securing References & Internships.- 5. Establis…

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Rui Chen, Wen-Xuan Long, Nan Cheng
Circular Array-Based Radio Frequency OAM Communications

This book presents the modeling and transmission theory of RF OAM communications. The book features the UCA-based RF point-to-point OAM communication system, the UCA-based RF point-to-multipoint OAM wirel…

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Strategic Communication Management for Development and Social Change

This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It…

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Jeff Sigafoos, Mark F. O'Reilly, Giulio E. Lancioni
Communication Strategies for People with Severe Disabilities

This book describes communication strategies for people with severe disabilities who are nonverbal or minimally verbal. It examines the major assessment and intervention strategies that have been develope…

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Jean-Michel Friedt, Herve Boeglen
Communication Systems Engineering with Gnu Radio

An approachable guide to an invaluable radio frequency communication toolkitSoftware-defined radio (SDR), which emerged in the 1990s, has become a core development method in certain high-profile fields, i…

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Florian Schneider
Studying Political Communication and Media in East Asia

Communication is at the heart of politics, and certainly in East Asia, where vibrant media systems and cultural industries connect with political processes that range from the democratic to autocratic. If…

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