Charles Bamford: Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Buch
- Pearson, 06/2023
- Einband: Kartoniert / Broschiert
- Sprache: Englisch
- ISBN-13: 9781292727424
- Bestellnummer: 11140212
- Umfang: 816 Seiten
- Nummer der Auflage: 23016
- Auflage: 16. Auflage
- Gewicht: 870 g
- Maße: 254 x 205 mm
- Stärke: 29 mm
- Erscheinungstermin: 22.6.2023
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
For strategic management and business policy courses.Using a strategic management model to learn and apply key conceptsPicking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward.
With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.