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Effective online marketing requires copywriting. In fact, many would argue that it's the most crucial component based on their experiences.
You can use words (spoken or written) to influence the proper individuals to take action by mastering the art and science of copywriting.

The best copywriting site on the internet, Copyblogger, has produced this simple book that will help you get started right away with the fundamentals of creating effective copy that will sell your idea, product, or service.