Klappentext

Immerse yourself in the dynamic world of social media, which is undergoing extreme change thanks to artificial intelligence. Explore how technology, society, and business strategies will interact in the coming year. Find out how augmented reality is revolutionizing online shopping and how trendy short-video platforms like TikTok are impacting our media consumption and attention spans. Learn about the challenges and opportunities for businesses large and small. Find out how brands are harnessing the power of micro- and nano-influencers, and why privacy is becoming a priority on social networks. This book reveals how companies and individuals can use social media for social and political change, and how AI technologies are revolutionizing customer service and sales communications. From the merits of sustainable marketing strategies to the role of chatbots in customer service, this book provides a comprehensive overview of the key developments in the social media world of 2024.