In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls "narrative economics"--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events. The stories people tell--about economic confidence or panic, housing booms, the American dream, or Bitcoin--affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.
Biografie
Robert J. Shiller ist Ökonomieprofessor an der Yale University. Sein bevorzugtes Forschungsgebiet ist das Verhalten der Teilnehmer an den Finanzmärkten - Behavioral Finance. 1996 gewann Shiller den Paul A. Samuelson Award, benannt nach einem der einflussreichsten Ökonomen des 20. Jahrhunderts. 2009 wurde Shiller für seine Leistungen im Breich Finanzökonomie mit dem Deutsche Bank Prize in Financial Economics ausgezeichnet.