Klappentext

Color plays a significant role in design due to its visual impact
and psychological influence on the viewer. Combining two or
more colors effectively in a single layout or design can be difficult
to achieve without a working knowledge of color theory. As
a result, companies will often invest in specialists to aid in color
selection for their products or campaigns, letting the experts do
what they do best.
Color Matching helps demystify the process, providing an
introduction to color along with an exploration of six key methods
of color matching: warm color, cool color, contrasting color,
complementary color, similar color and integrated color. Each
section includes a variety of preselected color combinations to
use along with a multitude of cohesive examples from branding,
packaging, product and promotion design.